Tag Archives: musikgarten studio

What Web Site Format is the Best for your Early Childhood Music Studio?

Small business owners understand that having a web presence is imperative in today’s market, both to provide a means of simple contact information and grant legitimacy to your business. Often times, the very first thing an interested prospect will do is Google your business to get as much information as possible to help with their purchase decision. This is especially true for Millennials.

 While there are way too many topics on organizational web presence to cover in one blog post, one that children’s music studio owners have constantly asked about is “What is the best kind of web site format for my business?” The options available can be daunting. When it comes to deciding on which format to go with for your music studio business, there are three major factors to consider – Budget, desired functionality, and autonomy/ownership. Typically, as desired functionality and autonomy increase, so does the necessary budget.

  • Social Media Profile or Page – There has become a trend of companies using one or several social media profiles in place of a web site. These pages are quick and free, making it perhaps the lowest cost option for businesses. It can also be a good way to build brand loyalty with customers. There are some downsides, however. For one, social media profiles offer limited page layout design, and have rules concerning content. Social media by nature also allows input from your audience in comments, likes, etc. This can be problematic if one disgruntled customer wants to badmouth your company on your own profile page. Lastly, smaller businesses, such as children’s music studios, can be eclipsed by the deep pockets of larger organizations that spend thousands to place numerous ads on your profile page.
  • Licensed Company Web Templates – Many organizations provide their dealers or franchise partners with a predesigned, web site template that is already branded with the corporate color palette, fonts, logos, etc. These often come at a small per month expense, including hosting, and are relatively easy to set up. Most also include Content Management Systems (CMSs), which provide password access to a Wysiwyg editor (simple toolbar of icons like in Word) so that content can be added and edited with copy, pictures, links, etc. Some of these sites also provide some functionality that are specific for the industry, such as children’s music class sign up forms and calendars. Also constrained by the template design, ultimate ownership of these sites belongs to the corporate entity that provides the license.
  • “Free” Web Site Builders – Web site builders have become very popular with start-ups and small businesses. GoDaddy, Wix, and Squarespace are popular providers of this format. While still considered “templated” web sites because the overall structure of the site is already provided, they tend to offer many options for different “look and feel” templates, depending on your particular tastes. Site builders also offer a large variety of Plugins, or modules that can be added for certain functionality such as online chat, class scheduling, or ecommerce. While they may come across or marketed as “free,” however, there are very often hidden costs to these sites such as hosting and domain fees, ad-free versions, and other upgrades such as email service and increased functionality. Finally, if you become unhappy with the provider of your site builder and want to take your business elsewhere, you have to leave your web site behind.
  • Open Source Templated Web Sites – Open source refers to a coding language that is available to anyone out there that wants to program a web site. There are several open source templated site platforms out there that are very popular, with WordPress being the most well-known. Offering virtually tens of thousands of pre-made site templates that can be bought at a relatively low price than custom programmed sites, they also offer a large amount of Plugins for all kinds of functionality. Being open source, these templates can be highly customized, tend to work well on mobile devices, and offer robust Content Management Systems (CMSs). Building these sites is not as easy as it sounds, as you must learn each template’s CMS with particular quirks. But because they are so popular, there are a lot of resources and programmers available for building and maintaining them at an additional cost. Having full ownership of these sites, you will be able to host and move them just about anywhere you like. However, also because they are so popular, open source templated sites are popular targets for hackers, so constant security patches must be installed.
  • Total Customized, Hard Coded Web Site – If highly customized design and functionality is what your organization needs, a hard-coded custom designed site offers the most flexibility to “stick build” a web site. These sites, depending on how much customization is desired, can run from the thousands to tens of thousands of dollars for small to medium businesses. For industries that have very unique offerings that require unique functionality, this may be your only option. For example, a fabric company that wants to offer online customization of its fabrics, as well as showing inventory in real time might need a customized solution. Custom web sites also offer scalability of and security, which comes at a price.

While the multitudes of web site format options out there might make your head spin, for small businesses such as children’s music studio owners, it is often best to start by determining what kind of budget you have for your web site. It is often good to start small when launching a web presence. Weigh that budget against how important functionality and autonomy/ownership is to your business needs. Something as simple as a social media profile may not be enough to tell your entire story. Also keep in mind that on average, web sites need to be updated or redesigned about every 5 to 7 years in order to stay in step with trends in technology. So, starting small is a good way to learn about web technology without breaking the bank.

Tips for Retaining Students in Your Childhood Music Studio

Owners and operators of children’s music studios will tell you that gaining new students is the most challenging part of their business. But often music teachers also struggle with how to retain those students once they take their first class. Any good businessperson will tell you that it costs up to five times more to acquire a new customer than to gain the same revenue from an existing one. But owners of children’s music studios often struggle with how to move an infant into the next stage of toddler classes, or toddlers into the next stage of pre-schooler classes. Of course, parents are the key, but exactly how do you get them to agree, or even better to desire, to keep moving through the program. In addition to running an effective and beneficial childhood music program, here are a few tips to help you move parents along to the next music class:

  • Begin each program with a Parent Orientation Class – The first class of any music program should set up proper expectations before classes begin, such as class policies, participation expectations, and class materials needed. Since new parents can be entering each new program or curricula, orientation should be performed in the first class of each program. This gives parents a frame of reference for all other parent education efforts throughout the semester.
  • Provide a personal testimonial about why you chose your particular curriculum – Professional marketers will laud the effectiveness of a good testimonial. Part of this stems from the psychology of positive affirmation. Consumers, and especially mothers, want to know that they have made the right decision for their child. By telling your own story of carefully selecting the children’s music curriculum they will participate in provides assurances that they have made a good purchase decision. Parents also provide a wonderful testimonial for other parents, so do not be afraid to ask for your more seasoned parents to provide kudos, either verbally or written.
  • Make Off the Cuff and Did you know? parent education remarks Creating anticipation is a cornerstone of good creative marketing, as is the reinforcement of a belief or message. By making “off the cuff” positive comments about what parents can expect when children move into the next curriculum level, an emotion of anticipation is created. One way to do this is with “Did you know?” statements, such as “Did you know that this pattern “ba-ba ba” (or du-de du) is the same as that yellow notation game up there on the wall? It’s the first pattern your child will read in music notation in the [Next Class Name] class!” It is often helpful to write down and memorize Did you know? statements for each class so that you can naturally mention them “Off the Cuff.” An average of two per class helps to reinforce the anticipation and affirm the value of your next program.
  • Use the end of your last class to sign up for the next – There is no better opportunity to market your next class than when you have a captive audience. At the end of your last class, provide an overview of the next class, along with the benefits the next class will provide to their child. Visual aids and class materials help to show these benefits. Announce that you have a sign-up sheet ready and ask who would like to sign up. To incentivize the parents, offer a special on the next class, such as discounted materials or class fees. Don’t be afraid to ask for the business, it is what is necessary to keep your studio going while providing valuable exposure to music to young minds.

While it is important for any business owner to think about retaining customers, it is also important to keep in mind that the first purpose of children’s music studios is to inspire a love of music in children. While these customer retention techniques are helpful in assuring the success of your business, remember that seeing their child having fun while learning music will encourage the parents to want to continue more than any marketing tactic ever could. So, be sure to spend the majority of each class simply having musical fun with the children and parents! 

Five New Year Resolutions for Promoting Your Early Childhood Music Studio

As the calendar resets once again, it is a good opportunity to reflect on the past year’s successes while looking forward to the new year with the wisdom it provided. This is no different for any size business, whether it is a large corporation or a local children’s music studio. While keeping in mind the best approach for keeping New Year resolutions, here are five ways to go about planning for your music studio in the New Year:

  1. Don’t Call them Resolutions, but GoalsAccording to US News and World Report, 80 Percent of new year resolutions fail. To help prevent from feeling frustrated over resolutions not achieved, think of them more as goals to build on and strive for instead of simply “pass / fail.”
  • Reflect on the Last YearWe learn from both success and failure, so it is important to reflect on both over the last year. Think about your studio’s major achievements and milestones, and how you can best continue or capitalize on them. While reliving failures is often painful, it is just as important to evaluate last year’s stumbling blocks and understand how to prevent them from reoccurring. For example, make your marketing dollars work smarter by evaluating what promotions and advertising spends worked best for your children’s music studio.

  • Set SMART Goals for the Coming Year – Write down three to five major goals for the coming year, while making sure they are SPECIFIC, MEASURABLE, ACHIEVABLE, RELEVANT, and TIME-BOUND. Many failed goals can be attributed to unrealistic and non-specific expectations.
  •  Develop a Plan for Reaching More Customers – Whether its meeting (2) new parents a week, handing out (20) complimentary baby or toddler lesson cards a month, or posting something new to social media about your childhood music program at least (2) times a week, write down a goal for reaching new prospects within a specific time frame (see SMART Goal setting above). Also, don’t forget that it costs much less to keep a current customer than to find a new one, so also set goals for nurturing relationships with your existing music class parents and children.
  •  Look for Partners to Help you Achieve Your Goals – No successful business owner will ever claim that they “did it all on their own.” Think about who may help you achieve your goals and build your music studio. Whether it’s a program with the local library, or partnering with an experienced early childhood music education organization, there are many resources available out there to help you achieve success in the coming year.

There is a reason that the above list only contains five (and not ten or more), resolutions for growing your music studio in the coming year. Too many goals can be overwhelming and impossible to achieve, so starting small will help you to focus and will ultimately lead to greater success.

How to Market Childhood Music Programs to Millennial Parents

The Millennial generation has often been hard to define for many marketers and business owners, but it is extremely clear that if you are marketing to the parents of young children, Millennials should not be ignored. The Pew Research Center defines the Millennial generation as those being born from 1981 to 1996, (or currently falling within the age of 22 to 37). In 2016, Millennials accounted for 82% of births in the U.S. In order to best market an early childhood music studio, owners need to know what makes the Millennial generation tick, and what to keep in mind when reaching out to these parents. Here are a few tips for marketing music lessons to Millennial parents:

Digital Natives are All Grown Up and Rely Heavily Online

 While it can be argued that the Internet had at least some influence on consumers before 1981, there is no doubt that Millennials were the first full generation to grow up with it from birth. They have been so engaged online, that many have never even heard of an encyclopedia. As would be expected, Millennial parents depend heavily on the Internet to find the parenting information they need. Online resources – parenting websites, online forums, parenting blogs and social networks – collectively gather 71% of first and second place rankings when it comes to top parental influencers.  The majority of this influence points towards social media, where 97% of Millennial moms and 93% of Millennial dads find social media helpful to their parenting for exchanging ideas, product reviews, and price checks. Music studio owners marketing out to Millennial parents cannot ignore this 22 million strong and growing group of heavy social media users!

Understand How to Talk to Millennials

 With children comes a new identity and responsibility for parents, and marketers need to understand that when creating a message that resonates with them. However, Millennials are very much about being genuine and not being “helicopter parents.” However, they do need recognition to make them feel good about themselves and the decisions they are making in regard to purchases for their child or children. Think about the “trophy for everyone” mentality that was so pervasive in their childhoods, and you can begin to understand Millennials need for acknowledgement and affirmation.

Millennial Dads are More Involved

 Millennial dads spend nearly triple the amount of time with their kids than that of previous generations. It’s important to note, however, that Millennial dads are not taking over the roles of moms, but rather looking to define a more involved role for them in the family. Early childhood music studios are increasingly catering to including dads in their curricula, inviting dads or both parents to participate in classes from the earliest stages of music appreciation and understanding. Marketing to not just the mom, but both parents of the millennial generation has become far more important than previous generations.

Millennial Parents Prefer Video to Reading

 Millennials use of online resources cannot be overemphasized, whether checking reviews, social media, or Googling about high fever in infants, they were the first fully connected generation. It is no surprise, then, that Millennials prefer Digital Video such as YouTube over traditional TV. With these parents depending on web based content for recommendations and reviews, the influential use of video becomes clear. When promoting childhood music programs to Millennial parents, short video testimonials can be a very effective way to inform and build trust. But be careful, Millennials understand what is marketing, and are suspicious of something that does not come across as genuine.

Music studio owners who understand where to find Millennial parents, what format is best suited to reach them, and how to craft a message that is meaningful to them will be able to reach millions of potential new early childhood music students each and every year.

Social Media Marketing to Attract Music Students

Social Media platforms have transformed the way our world communicates. According to the Pew Research Center, nearly 70% of Americans have at least one social media profile. These platforms can be a highly effective means of reaching new music students and engaging them in a very meaningful way. And, when your followers engage with your form of social media, you have the opportunity to influence all of their connections as well. When considering if and which social media platforms to market your music studio, here are a few tips to keep in mind:

Social Media Tips for Music Teachers

  • Understand your target market so that you select the social media platform that will reach the most of them with the least amount of effort. There are several social media platforms for families and mothers of young children such as Famster, Justmommies, Cafemom, and Disney Family Community, but keep in mind while these are highly targeted platforms, their population pales in comparison to the major platforms such as Facebook or Pinterest.
  • Rather than participating in all of the different major social media platforms, think about doing just a few of them really well. Social media can take a large amount of time, so you will want to budget your time wisely so that you can concentrate on other aspects of your music studio marketing.
  • Post often and with relevancy. If you do engage in social media for your studio, be prolific about posts, and make sure they will be interesting to your intended target audience of prospective young music students. Social Media authors can be very creative in what to post and how it links to their business or message. Don’t write all of your posts like an advertisement for childhood music program, so followers don’t get turned off.
  • When the platform allows for it, use pictures along with words. Color catches the eye, and eyes on faces also grab attention. Just be sure that if you do post a picture of a young music student on social media, that you have signed permission from their parent(s).  Also be sure that you do not provide the child’s name anywhere in the post.
  • Use links to references within your posts to add more relevance. Search engines like for social media content to have supporting evidence in the form of online articles, blog posts, and other data sources. These can be easily found by searching for industry leaders in childhood music theory, and placed as a link within the content itself.
  • Pay or not to pay. Often times you can build a group of followers from scratch with interesting, creative, and thoughtful social media posts. If this is the case, then you may not consider paying for ads or “boosts” in social media. However, these methods can be helpful to get a social media destination off the ground. Consider starting small and seeing what kind of results the buy gets you. Cost per new follower is a good way to gauge the effectiveness of an ad buy or boost.

There is a multitude social media resources for early childhood music teachers available online, if you do some digging. Start with a few platform(s) that best suit the target audience for your music studio, and learn as much as you can about effectively using those social media outlets.

 

Getting Free Press for your Early Childhood Music Studio

Last month, we began a children’s music studio marketing series that touched on several ways to attract parents through various low to no-cost marketing tactics, including the value of Word of Mouth Marketing (WOMM).

A very effective and no-cost vehicle to generate WOMM is the press release. Editorial publicity is often called “earned” media, and will strengthen a music studios credibility and identity.

However, there is no guarantee that a press release is going to be printed or aired. To increase the chance of being published, keep these things in mind when writing a press release for your early childhood music studio:

  • Make it “Newsworthy” – Most press releases that media outlets receive from businesses are extremely self-serving, and read like any other paid advertisement for that company. Relate your press release to a topic that would be interesting to anyone exposed to that media, so that it is newsworthy. For example, you may want to write about how your children’s music studio is helping to fill the void where public school music programs have had budgets slashed, or how scientific studies show exposure to music help with infants with positive cognitive development.
  • Write it Like an Article – Write the press release from the third person perspective, just as it would be published in the newspaper or online publication. Be sure to cover all of the facts about the topic, answering all of the Who, What, When, Where, Why, and How questions. Editors will often take a well written press release and simply re- publish it verbatim, especially if they are up against a deadline. 
  • Become Your Own Topic Expert – Not only do you want your press release published, but you would also like to have an editor or reporter reach out to you for an interview to add more depth to the topic. Include an informed quote from you on early childhood music learning and be sure to make yourself the Contact person on the press release. Include another quote from a teacher at your music studio or parent of a child student, as “supporting evidence” for your topic.
  • Jazz Up Your Press Release with Visuals – Any advertising or marketing professional will tell you that photos or videos of kids are sure attention grabbers. Provide a good photo of some children having fun in your music studio while learning about music. Better yet, a video is often better for getting the point across, especially to attract broadcast or online media. Just be sure to get permission from each child’s parent with a media consent and release form for minors.
  • Submit your Press Release to the Right Person, and Follow Up – Media and Publication companies typically have several editors/reporters based on different departments, so be sure you are reaching out to the right human being, not just a department. Typically, early childhood music programs fall under the Arts, Education, Hometown News, or Community departments. Reach out to the contact person, and find out the best way to get the press release to them. The contact number on your press release should be one where you can be reached very easily, not to a voicemail box. Reporters have very short deadlines for publication, so it is important that you have quick availability. Finally, once you send the press release to the right person, make a friendly follow up call to see if they received it. That follow up call may just turn into a phone interview!

A well-placed press release can be a beneficial marketing tool of early childhood music studios for many reasons. With advertising, the audience is already skeptical of an articles claims, whereas the media provides third party validation. And while advertising unabashedly says “buy this product,” well placed media says “this is important.” If you write your press release with those things in mind, you may just get some free and valuable publicity for your children’s music studio.

 

Teaching Toddlers to Piano: When Seeds Start To Produce Flowers

If you imagine yourself to be a gardener, you will have to learn to wait and wait for the day when  those tiny seeds you planted last April will finally flower into their full glory. So goes the musical development of the children in our music classes. We welcome in the new family with infants in their arms and encourage music making through singing, rocking, dancing and playing sticks.  Of course the baby mouths that stick, eagerly working on that emerging molar. We let the parents know this is a first step in the music literacy development, exploration, and the child will soon find the sound, play with the sound, copying the beat, and keeping a steady beat. We sing and ask parents to sing along in whatever key they can find and feel a seed of joy in our hearts when the toddlers begin to sing along, first in snatches and then slowly joining us for the whole song.

We relish the moment when a child comes back with their first “bah” or “bam” and secretly jump up and down when their response is in tune, and, oh, the quality of that first voice. And when a child in your classroom NEVER responds with a bam or bah you find yourself nervously reminding your parents how this is a process based program. But you, the teacher, wonder when or if you will ever see that flower bloom. Patience is the key and making sure all those little things that happen are acknowledged and appreciated.

Let’s go back a few years to one of my Cycles classes. A mother arrives with twin girl and boy, Ayla and Acer, and a baby in tow. The twins hide behind mom and very rarely do I see their faces. Mom reassures me the boy is very musical, but I am not allowed even a glimpse of this in my classes. We go through the year and Mom brings the children weekly without fail.  I know she plays the music at home and participates fully in my classroom. The boy moves into Music Makers and the girl into ballet class at the same time as his music class. Sigh! Mom comes week after week with both, drops off the boy and DRAGS the young ballet dancer out of my studio. The boy is still very shy but shines his sweet eyes on me sometimes when I am looking. When Music Makers: Around the World begins, the girl joyfully rejoins the class, still very shy but I hear her beginning to sing with a sweet quiet voice as she joins all our musical activities.

Ayla Acer and Trekker - May blog

Fast forward to this year; Music Makers: Piano. Both children are now singing in tune, keeping awesome steady beats and playing their keyboards like there is no tomorrow. The “baby”, now a preschooler, is still hiding behind mom in his music class but I have heard him singing in the background when his siblings send me recordings of their music making at home.

Let’s hear a bit from the mother, Jennifer, about the experience:

As a homeschooling family, we find outside enrichment to be very valuable. I suppose our Musikgarten journey began even before our home school journey – when our oldest (twins) were 2 1/2. We went in search of some sort of musical training for our particularly eager son, who was obsessed with guitars. Through a local music store, we found Ellen. At first, I would say we found classes to be fun but did not see how this would foster our budding musician’s creativity or bring along his less-eager and very shy twin sister. In fact, both children (and especially now our third child) were pretty reluctant to take part in many of the activities. We continued on, only partially (if at all) understanding what was happening.

And then we moved into piano instruction. We were amazed!! Both children grew by leaps and bounds – our son was constantly at the piano creating, and our daughter even started to love playing and getting creative! And I was surprised at what I was learning too! Now all 3 children are in, and enjoying the program. I can only imagine what great surprises may be in store as we continue!

Jennifer did not give up on her children. Instead she kept music a big part of their home life.  She provided instruments for the children to explore at home and invested in a keyboard that has become a center for playing the piano all day long.

I bet in your piano classes you usually don’t have time to hear all the pieces the children have been exploring at home. It can get discouraging when it feels as if they only know two pieces – Listen for Bells, and Mouse Mousie. This year, I found it useful to have my parents send me home recordings of their  children’s playing. This has been an eye opening experience as a teacher. For the shy student, this is the ideal place to express their pieces from a place of comfort. Ayla never wanted to share her pieces during piano sharing time.  Yet when Mom sent videos of her playing at home I was surprised and pleased to hear how comfortable she felt playing the piano, heard her entire repertoire (which included every piece we did in class) and even got to hear her improvisations.

With home recordings you can :

  • Hear their entire repertoire
  • Make little suggestions in terms of sound production
  • Give positive feedback, which they love to hear
  • Observe their home bench height and distance from the keyboard
  • Remind the parents to get their pianos tuned

Listen to Acer and Ayla’s latest recordings.

Acer – Green Gravel in two keys

Ayla – Follow Me with improvisation

I hope you can hear how all the little things we do with the children in those early classes finally bloom in a myriad of ways when they are ready to place the music in their hearts onto the piano.  My garden is blooming!

How to become more comfortable teaching improvisation.

Improvisation is a skill we piano teachers need to develop.   When we teach our students to improvise, we know they gain a greater understanding of the language of music.  Sylvia Rabinof, my improvisation instructor at the Juilliard School wrote, “It is a tool to building effective musicianship.  Together with ensemble training, the study of improvisation is perhaps the most undervalued and misunderstood phase of music education today.  We tend to forget that improvisation is a basic element of music making and that one who can improvise successfully uses all of the various idioms and skills of that language as naturally as if speaking in his native tongue.  The entire musical literature, which its tremendous diversity of expressive styles, has evolved from improvisatory traditions; all of this predated systems of notation.  Improvised music, then, no matter how primitive or limit, carries on a unique artistic heritage.”

But for the majority of piano teachers, the art of improvisation was not included in their own weekly piano lesson. As a result, many teachers feel awkward when it is their turn to create an improvisatory phrase in front of their students.  Can we, the teacher, still develop our improvisational skills?

I believe the best answer is to teach The Musikgarten curriculum, Music Makers at the Keyboard, a three year sequential program for group piano.  This method has the best improvisation sequence I have found.  It teaches improvisation step by step and I recommend you, the teacher, follow this program to develop their own improvisational skills. If you work alongside (or a bit ahead of) your students and master each step of the process you will find this process of creating music gradually becoming easier for you.  If you haven’t yet started a class I still think you can go through the program and work on the steps bit by bit.

Let’s take a quick look at how improvisation is introduced in Book 1 of Music Makers at the Keyboard:

  1. In Book 1 the children and teacher are echoing fundamental tonal and rhythmical patterns that are found in the pieces they are singing and dancing to. The patterns we practice are commonly found in the songs such as See the Pony, Who’s That? and Hot Cross Buns. These are pieces we are singing and dancing to and eventually learning to play by ear on the piano.

Video 1 – See the Pony, Who’s That?, and Hot Cross Buns with Tonal patterns.

  1. As the children become more familiar with the songs, such as the song we sing and play within the video, we play a game whereby they find these patterns in the piece they are singing.  There is such a sense of satisfaction and “AHA’ in the children when they are successful in finding a pattern in a song.  These patterns become their friends at the piano as they work out how to play the patterns in different keys and how they work them into the familiar tunes.  This takes time. Almost the entire Book 1 is devoted to becoming comfortable with these patterns.  I hope you as a teacher also become comfortable with these patterns in your voice and at the piano.
  1. By the tenth lesson, the children begin to create their own tonal patterns. We do this exercise on the floor. First, they echo the same pattern I chant and then they are asked to create new patterns on their own. Here is your opportunity as a teacher learning to improvise to start to create your own patterns. Try thinking of different ways you can make a tonal pattern using Do, Sol and   Then go to a piano and find those patterns.  When you are comfortable, try two tonal patterns in a row. This will be good preparation for what will occur in Book 2.

Video 2 – children singing rhythmic patterns and then improvising on the patterns.

Video 3 – children singing tonal patterns and then improvising on the patterns.

In Book 1 we play with duple and triple rhythm patterns and major tonal patterns based on the Tonic I Chord.  In Book 2 the children are led through a carefully planned sequence of activities which lead the students to improvise patterns on the piano within a duple or triple rhythm context.

You should feel comfortable making up patterns on the piano, but if this is difficult for you I suggest:

  1. Learn the patterns as the children are learning them, using the practice CD to learn the songs by ear on the piano.
  2. Create a tonic pattern on the piano and then figure out it’s name. Then sing a tonic pattern and find it on the piano.  Go back and forth until you can do this easily.
  3. When you are comfortable, move to longer patterns.
  4. Add a Tonic chord under your improvisations and play with this.

Creating a few patterns each day will slowly increase your confidence at learning to improvise.  You may be a few steps ahead of your students or perhaps at the same level.  Just keep going to the piano and play, play, play.

What have you found works for you to become more comfortable with your own improvisational attempts?  Let me know by responding to this essay in the comment section below.

Interested in taking training for Group Piano? Click here to find out more!

Benefits of Early Childhood Music for Your Studio

Teachers and parents are starting to understand that if you give children the gift of music at an early age, the benefits last a lifetime. It is not just listening to music, but engaging in music in an active way with in a group.  The parents see the benefits instilled in their children and the teachers see these and the benefits for their studios.

For children the benefits can be:

  • Their toddler learning to relax and be calm, control impulses, or move with rhythm and grace
  • Their preschooler learning to share, take turns, sit still and listen, or get ready to read
  • Their school age child falling in love with music, learning to compose and improvise

Teachers see the same great benefits for the child through their classes, but also understand that having or adding early childhood music to their instrumental studio makes business sense. Here are just a few benefits for the teacher:

  • Extra income – you make more money with group classes then just teaching one student
  • Making the most of your day – you can schedule early childhood classes at different times, like a morning time, than private lessons
  • Laying the ground work for good musicianship and building your instrumental studio from the ground up

Long time Musikgarten teacher Ellen Johansen recently spoke about this in a podcast with nationally recognized piano teacher, Tim Tophan, and specifically using the Musikgarten material to attain these goals, especially laying the ground work for good musicianship. Here is a quote from the session when discussing why she uses Musikgarten:

“That’s why I do it. I love it, I love the flow of it. I love that it covers all the bases and it answered the most important question for me when I was looking for it 20 years ago. And I was frustrated as a traditional piano teacher. I kept getting students who are following all those method books and they were following everything I was saying and yet they weren’t creating music, and they weren’t reading very well. And the question kept popping up, “How do I get these kids to read music?” And I mean it became a major issue for me and that when I found this program (Musikgarten) it answered the question and more. I had no idea and I’ve never gone back to that traditional mode since then.”

Click below to listen to the complete podcast:

Teaching Music using Musikgarten

Tim also focused on this topic in a recent blog post, referencing some of Ellen’s thoughts.

How to Build an Early Childhood Program

Maybe you are a piano teacher, singer or other instrumentalist who wants to make extra income or just want you students to be more musical. Musikgarten is the answer!

Come take a look by attending one of these free events:

Meet Musikgarten webinar

Introduction to Piano Partners

Marketing your Musikgarten with Out-of-the-box ideas!

Marketing your Musikgarten classes can be a challenge and sometimes it gets difficult coming up with new, out of the box ideas to try. Sometimes the best person to talk to is another Musikgarten teacher and the Gartenloop is good place to start.

One teacher, Nancy Kubo was graciously willing to share some of her ideas on the forum and agreed to let us reprint a few of them. Here is Nancy in her own words.

I have had a long-running studio program in Seattle with Lorna’s curricula for 30 years now and have a steady enrollment of 170-200 students every year. I have seen the enrollment rise and fall with economic conditions, with the arrival of competitive programs, and with the ups and downs of the birth rate. And advertising methods certainly evolved over the years with the arrival of the Internet.

I’m doing less and less on the internet the last few years, except for presence in three different online parent publication directories. My toddler enrollment in recent years was cut in half due to competition with not only other music programs but also the vast array of activities now available to toddlers.


My current strategy is to imprint the “Musikgarten” name on every parent’s mind in Seattle, so that when they think of toddler activity, or specifically music classes, they think of Musikgarten, just like when you think of tissue you think of “Kleenex”.

Here are some strategies that have worked for me:
1. Yard signs – I use the ones the Musikgarten makes. I got brave and put out 24 signs all around my area of Seattle. I’m kind of shy about it and it’s taken me forever to figure out where they can go without being removed. But now I don’t care, even if they do get removed a week or two later, I got my two weeks of exposure of the name. It only says Musikgarten — I don’t add my phone, and I cut off the musikgarten.org part because I’d rather a parent just Google Musikgarten and my website will come up.


When asked where she puts the signs or if she worries about them getting removed Nancy responds:

OK, where do I put the yard signs: they have to go in dirt/grass. Can’t put at a library, they’ll remove it right away because they can’t support a for-profit business. I do put them at playground corners, even though I shouldn’t, and just hope they stay as long as possible. Also intersections, medians and little traffic circles, but if they are really manicured; I don’t, because some nearby resident probably maintains it.  I look for more neglected, grown over spots, which tells me nobody cares too much. And usually I place at an intersection where drivers have to stop. If they get removed, they are gone. I do not and retrieve the yard signs.


2)  Auction fundraisers – I donate a $200 certificate to about 40 schools every year. Probably less than one third actually get used, but 100s of parents (1000s?) saw my little display and brochure on the auction table when they passed by it at the auction. Each contribution probably costs me about $4 or $5 for the photo printout and brochure and postage.

When asked if the dollar amount of the certificate is more of a draw than a “free semester” or “four weeks of class”, Nancy responds:

The reason I make it a $200 certificate is the parent can jump in anytime during the year for Babies, Toddlers, or Cycles and I don’t expect people to start at the very beginning of a term. This is also a studio grower. The auction organizers want a “value” stated and those three different age groups are different price points for a full term. If they join half way, then it carries over into the next term. But I really don’t give too much attention to all that, of course I’m glad to get certificate redeemers because they usually become steady families. My main reason for doing the auctions is the exposure at the silent auction table. I actually searched on the internet for every private and public school, and preschool in Seattle. Then went to their website to see if they do an auction and asked for the procurement form. I now participate in over 40 auctions. I know $200 is a lot, but I want them to come for at least 12 weeks, to get the feel.

 

3) Sports – I almost forgot to mention sports! I am now a baseball and soccer sponsor! Ugh! If you can’t beat them, join them! So all summer a huge Musikgarten banner hung in two different fields for baseball. Now two banners will hang on two soccer fields and “Musikgarten” will be on one team’s jerseys.

kubo-team-photo

These strategies are ones that my competitors would never do, and therefore really give me an edge over them. Well that’s my recent experience.

And guess what, the toddlers are back!

Out-of-the-box ideas do not work for everyone’s situation. For some areas the marketing tactic that works is heavy internet marketing through Google or Facebook and for other areas a more grass roots effort is a key component.

Do you have out-of-the-box marketing ideas? Share them on this blog or on Gartenloop.

For information on the Gartenloop contact Denise at event@musikgarten.org.