Tag Archives: Kids and Music

How to Market Childhood Music Programs to Millennial Parents

The Millennial generation has often been hard to define for many marketers and business owners, but it is extremely clear that if you are marketing to the parents of young children, Millennials should not be ignored. The Pew Research Center defines the Millennial generation as those being born from 1981 to 1996, (or currently falling within the age of 22 to 37). In 2016, Millennials accounted for 82% of births in the U.S. In order to best market an early childhood music studio, owners need to know what makes the Millennial generation tick, and what to keep in mind when reaching out to these parents. Here are a few tips for marketing music lessons to Millennial parents:

Digital Natives are All Grown Up and Rely Heavily Online

 While it can be argued that the Internet had at least some influence on consumers before 1981, there is no doubt that Millennials were the first full generation to grow up with it from birth. They have been so engaged online, that many have never even heard of an encyclopedia. As would be expected, Millennial parents depend heavily on the Internet to find the parenting information they need. Online resources – parenting websites, online forums, parenting blogs and social networks – collectively gather 71% of first and second place rankings when it comes to top parental influencers.  The majority of this influence points towards social media, where 97% of Millennial moms and 93% of Millennial dads find social media helpful to their parenting for exchanging ideas, product reviews, and price checks. Music studio owners marketing out to Millennial parents cannot ignore this 22 million strong and growing group of heavy social media users!

Understand How to Talk to Millennials

 With children comes a new identity and responsibility for parents, and marketers need to understand that when creating a message that resonates with them. However, Millennials are very much about being genuine and not being “helicopter parents.” However, they do need recognition to make them feel good about themselves and the decisions they are making in regard to purchases for their child or children. Think about the “trophy for everyone” mentality that was so pervasive in their childhoods, and you can begin to understand Millennials need for acknowledgement and affirmation.

Millennial Dads are More Involved

 Millennial dads spend nearly triple the amount of time with their kids than that of previous generations. It’s important to note, however, that Millennial dads are not taking over the roles of moms, but rather looking to define a more involved role for them in the family. Early childhood music studios are increasingly catering to including dads in their curricula, inviting dads or both parents to participate in classes from the earliest stages of music appreciation and understanding. Marketing to not just the mom, but both parents of the millennial generation has become far more important than previous generations.

Millennial Parents Prefer Video to Reading

 Millennials use of online resources cannot be overemphasized, whether checking reviews, social media, or Googling about high fever in infants, they were the first fully connected generation. It is no surprise, then, that Millennials prefer Digital Video such as YouTube over traditional TV. With these parents depending on web based content for recommendations and reviews, the influential use of video becomes clear. When promoting childhood music programs to Millennial parents, short video testimonials can be a very effective way to inform and build trust. But be careful, Millennials understand what is marketing, and are suspicious of something that does not come across as genuine.

Music studio owners who understand where to find Millennial parents, what format is best suited to reach them, and how to craft a message that is meaningful to them will be able to reach millions of potential new early childhood music students each and every year.

Social Media Marketing to Attract Music Students

Social Media platforms have transformed the way our world communicates. According to the Pew Research Center, nearly 70% of Americans have at least one social media profile. These platforms can be a highly effective means of reaching new music students and engaging them in a very meaningful way. And, when your followers engage with your form of social media, you have the opportunity to influence all of their connections as well. When considering if and which social media platforms to market your music studio, here are a few tips to keep in mind:

Social Media Tips for Music Teachers

  • Understand your target market so that you select the social media platform that will reach the most of them with the least amount of effort. There are several social media platforms for families and mothers of young children such as Famster, Justmommies, Cafemom, and Disney Family Community, but keep in mind while these are highly targeted platforms, their population pales in comparison to the major platforms such as Facebook or Pinterest.
  • Rather than participating in all of the different major social media platforms, think about doing just a few of them really well. Social media can take a large amount of time, so you will want to budget your time wisely so that you can concentrate on other aspects of your music studio marketing.
  • Post often and with relevancy. If you do engage in social media for your studio, be prolific about posts, and make sure they will be interesting to your intended target audience of prospective young music students. Social Media authors can be very creative in what to post and how it links to their business or message. Don’t write all of your posts like an advertisement for childhood music program, so followers don’t get turned off.
  • When the platform allows for it, use pictures along with words. Color catches the eye, and eyes on faces also grab attention. Just be sure that if you do post a picture of a young music student on social media, that you have signed permission from their parent(s).  Also be sure that you do not provide the child’s name anywhere in the post.
  • Use links to references within your posts to add more relevance. Search engines like for social media content to have supporting evidence in the form of online articles, blog posts, and other data sources. These can be easily found by searching for industry leaders in childhood music theory, and placed as a link within the content itself.
  • Pay or not to pay. Often times you can build a group of followers from scratch with interesting, creative, and thoughtful social media posts. If this is the case, then you may not consider paying for ads or “boosts” in social media. However, these methods can be helpful to get a social media destination off the ground. Consider starting small and seeing what kind of results the buy gets you. Cost per new follower is a good way to gauge the effectiveness of an ad buy or boost.

There is a multitude social media resources for early childhood music teachers available online, if you do some digging. Start with a few platform(s) that best suit the target audience for your music studio, and learn as much as you can about effectively using those social media outlets.

 

Getting Free Press for your Early Childhood Music Studio

Last month, we began a children’s music studio marketing series that touched on several ways to attract parents through various low to no-cost marketing tactics, including the value of Word of Mouth Marketing (WOMM).

A very effective and no-cost vehicle to generate WOMM is the press release. Editorial publicity is often called “earned” media, and will strengthen a music studios credibility and identity.

However, there is no guarantee that a press release is going to be printed or aired. To increase the chance of being published, keep these things in mind when writing a press release for your early childhood music studio:

  • Make it “Newsworthy” – Most press releases that media outlets receive from businesses are extremely self-serving, and read like any other paid advertisement for that company. Relate your press release to a topic that would be interesting to anyone exposed to that media, so that it is newsworthy. For example, you may want to write about how your children’s music studio is helping to fill the void where public school music programs have had budgets slashed, or how scientific studies show exposure to music help with infants with positive cognitive development.
  • Write it Like an Article – Write the press release from the third person perspective, just as it would be published in the newspaper or online publication. Be sure to cover all of the facts about the topic, answering all of the Who, What, When, Where, Why, and How questions. Editors will often take a well written press release and simply re- publish it verbatim, especially if they are up against a deadline. 
  • Become Your Own Topic Expert – Not only do you want your press release published, but you would also like to have an editor or reporter reach out to you for an interview to add more depth to the topic. Include an informed quote from you on early childhood music learning and be sure to make yourself the Contact person on the press release. Include another quote from a teacher at your music studio or parent of a child student, as “supporting evidence” for your topic.
  • Jazz Up Your Press Release with Visuals – Any advertising or marketing professional will tell you that photos or videos of kids are sure attention grabbers. Provide a good photo of some children having fun in your music studio while learning about music. Better yet, a video is often better for getting the point across, especially to attract broadcast or online media. Just be sure to get permission from each child’s parent with a media consent and release form for minors.
  • Submit your Press Release to the Right Person, and Follow Up – Media and Publication companies typically have several editors/reporters based on different departments, so be sure you are reaching out to the right human being, not just a department. Typically, early childhood music programs fall under the Arts, Education, Hometown News, or Community departments. Reach out to the contact person, and find out the best way to get the press release to them. The contact number on your press release should be one where you can be reached very easily, not to a voicemail box. Reporters have very short deadlines for publication, so it is important that you have quick availability. Finally, once you send the press release to the right person, make a friendly follow up call to see if they received it. That follow up call may just turn into a phone interview!

A well-placed press release can be a beneficial marketing tool of early childhood music studios for many reasons. With advertising, the audience is already skeptical of an articles claims, whereas the media provides third party validation. And while advertising unabashedly says “buy this product,” well placed media says “this is important.” If you write your press release with those things in mind, you may just get some free and valuable publicity for your children’s music studio.

 

Teaching Toddlers to Piano: When Seeds Start To Produce Flowers

If you imagine yourself to be a gardener, you will have to learn to wait and wait for the day when  those tiny seeds you planted last April will finally flower into their full glory. So goes the musical development of the children in our music classes. We welcome in the new family with infants in their arms and encourage music making through singing, rocking, dancing and playing sticks.  Of course the baby mouths that stick, eagerly working on that emerging molar. We let the parents know this is a first step in the music literacy development, exploration, and the child will soon find the sound, play with the sound, copying the beat, and keeping a steady beat. We sing and ask parents to sing along in whatever key they can find and feel a seed of joy in our hearts when the toddlers begin to sing along, first in snatches and then slowly joining us for the whole song.

We relish the moment when a child comes back with their first “bah” or “bam” and secretly jump up and down when their response is in tune, and, oh, the quality of that first voice. And when a child in your classroom NEVER responds with a bam or bah you find yourself nervously reminding your parents how this is a process based program. But you, the teacher, wonder when or if you will ever see that flower bloom. Patience is the key and making sure all those little things that happen are acknowledged and appreciated.

Let’s go back a few years to one of my Cycles classes. A mother arrives with twin girl and boy, Ayla and Acer, and a baby in tow. The twins hide behind mom and very rarely do I see their faces. Mom reassures me the boy is very musical, but I am not allowed even a glimpse of this in my classes. We go through the year and Mom brings the children weekly without fail.  I know she plays the music at home and participates fully in my classroom. The boy moves into Music Makers and the girl into ballet class at the same time as his music class. Sigh! Mom comes week after week with both, drops off the boy and DRAGS the young ballet dancer out of my studio. The boy is still very shy but shines his sweet eyes on me sometimes when I am looking. When Music Makers: Around the World begins, the girl joyfully rejoins the class, still very shy but I hear her beginning to sing with a sweet quiet voice as she joins all our musical activities.

Ayla Acer and Trekker - May blog

Fast forward to this year; Music Makers: Piano. Both children are now singing in tune, keeping awesome steady beats and playing their keyboards like there is no tomorrow. The “baby”, now a preschooler, is still hiding behind mom in his music class but I have heard him singing in the background when his siblings send me recordings of their music making at home.

Let’s hear a bit from the mother, Jennifer, about the experience:

As a homeschooling family, we find outside enrichment to be very valuable. I suppose our Musikgarten journey began even before our home school journey – when our oldest (twins) were 2 1/2. We went in search of some sort of musical training for our particularly eager son, who was obsessed with guitars. Through a local music store, we found Ellen. At first, I would say we found classes to be fun but did not see how this would foster our budding musician’s creativity or bring along his less-eager and very shy twin sister. In fact, both children (and especially now our third child) were pretty reluctant to take part in many of the activities. We continued on, only partially (if at all) understanding what was happening.

And then we moved into piano instruction. We were amazed!! Both children grew by leaps and bounds – our son was constantly at the piano creating, and our daughter even started to love playing and getting creative! And I was surprised at what I was learning too! Now all 3 children are in, and enjoying the program. I can only imagine what great surprises may be in store as we continue!

Jennifer did not give up on her children. Instead she kept music a big part of their home life.  She provided instruments for the children to explore at home and invested in a keyboard that has become a center for playing the piano all day long.

I bet in your piano classes you usually don’t have time to hear all the pieces the children have been exploring at home. It can get discouraging when it feels as if they only know two pieces – Listen for Bells, and Mouse Mousie. This year, I found it useful to have my parents send me home recordings of their  children’s playing. This has been an eye opening experience as a teacher. For the shy student, this is the ideal place to express their pieces from a place of comfort. Ayla never wanted to share her pieces during piano sharing time.  Yet when Mom sent videos of her playing at home I was surprised and pleased to hear how comfortable she felt playing the piano, heard her entire repertoire (which included every piece we did in class) and even got to hear her improvisations.

With home recordings you can :

  • Hear their entire repertoire
  • Make little suggestions in terms of sound production
  • Give positive feedback, which they love to hear
  • Observe their home bench height and distance from the keyboard
  • Remind the parents to get their pianos tuned

Listen to Acer and Ayla’s latest recordings.

Acer – Green Gravel in two keys

Ayla – Follow Me with improvisation

I hope you can hear how all the little things we do with the children in those early classes finally bloom in a myriad of ways when they are ready to place the music in their hearts onto the piano.  My garden is blooming!

Summer Offerings: Ideas from Musikgarten Teachers

Every teacher has a different idea of how they wish to teach through the summer months. Long gone are the days when music studios go quiet during the summer months. Parents are looking for music classes and camp programs to keep their children involved in music. I was curious how different teachers manage their summer months. Last month I spoke about my own way of creating a balance between downtime and offering classes.  Here are some other teachers’ responses.

Bobbi Morgan of Florida, who teaches in a studio called Music Compound in Sarasota, Florida tells us about her program:

During the summer I use a variety of Musikgarten programs:

  • Babies: Babies Musical World
  • Toddlers: Sing/Dance/Play or Clap With Me
  • 3s and 4s: Summer (part of the Cycle of Seasons Program)
  • 5s: Music Makers at the Seashore
  • 6s and 7s: Introduction to Keyboard.

For my Music Makers: at the Keyboard students I also offer a Music Makers Keyboard review class.

Although we have an outdoor space, we tend to not use it because it is simply too hot out there!

I offer my programs through late Spring and Summer. I work most weeks, but I take a break from over the July 4th holiday and most of August. Like many studios, I teach by myself and do my own administrative work, like marketing, registration, collecting tuition and material fees.

To attract families, I have a mailing list to which I email a schedule prior to each session and then I follow up by phone or individual emails. My schedule & Musikgarten information is on the studio web site. I teach a free class for the Hospital Mom/Baby groups.  I also put schedules in music stores, children’s clothing stores, church nurseries, doctor’s offices, libraries, coffee shops with bulletin boards, etc.

I teach in the summer because my parents request classes. Teachers in my area who are off in the summer request them too. Short summer classes attract new families, help retain families, and generate income for the studio during dry summer months.

The Toddler classes are most popular, although Baby classes are a close

Second. These classes enable children to participate in group experiences
before preschool years begin. It gives the moms something to do together
with their child and friends with kids. They believe in the power of music
to facilitate their child’s development. Everything is new & exciting
to this age group. To new teachers I just want to mention that attendance to summer classes in my area is generally sporadic, unlike during the rest  of the year.

Lianne Brewer founded The Music Factory in Springfield, IL in 1994, and currently has 7 teachers serving approximately 300+ children.  She now lives in southern CA and has started teaching Musikgarten there at a local music school.  This is how Lianne is shaping up her summer plans:

I use the Musikgarten curriculum because everything I need is there! I love teaching Musikgarten because the curriculum excels in providing developmentally appropriate activities, as well as fun activities, melodious songs, and lots of variety for the families and for me. The music school I presently teach at has no access to outdoor space, but many years ago I did have a grassy area outside that we used in the preschool classes!  Great fun!

Currently I teach a summer program by myself (looking for another teacher and helper!) for six weeks during the summer starting in early June when school is out.  In previous summers my teaching colleagues and I have presented a program called “A Taste of Music”. This ran for two weeks in August and was a music program filled with fun, low-key classes that geared up for Fall. We made a rule that current families could only attend if they brought a NEW family. These August classes were FREE!

To find families, I advertise on Facebook, and direct email. I primarily teach during summer to attract new families, so I make the session shorter to give families a taste of my regular programs.

In my present music school my most popular  class has been our Dancing, Drumming & Drawing Camps for preschool (ages 3-5 yrs) and music makers  (ages 6-8). Offered 1x a week, on two different days, from 9:30-11:45 AM, for 6 weeks. I am lucky because I can offer a Baby Class or a Toddler class at the same time in another room. Of all the summer toddler programs, Twist and Turn or Nimble and Quick have been the most popular.

I would encourage teachers to offer “perks” to get new families in! It works to offer discounts to current families if they bring a new family; I also have families pay for only classes they can attend (minimum of 4 out of 6 weeks) so those who say they can’t come at all because they’ll miss two classes due to vacation, swimming lesson, etc, will be more inclined to come!

Stephanie Rivera, Coordinator of Children’s Music at First Presbyterian Church Orlando, has big plans for the summer:

We use the following programs during the summer.

Summer Curriculum plans for 2017:

  • Babies (birth-13 months) – My Musical World
  • Walkers (14-23 months) – My Day
  • Toddlers (2-3 yrs) – On a Trip
  • Big Kids (3-4 yrs) – Cycles Summer
  • Family Class (mixed ages) – Nature’s Music
  • Explorers (4-5 yrs) – My Neighborhood Community
  • World Travelers (5-6 yrs) – Seashore
  • Nature Trail for 6-8 yrs, possibly

We solely use Musikgarten as our curriculum because of it’s quality, flexibility, and how many curriculum options we have for our large program.

Our location is a church in a downtown area. It has 3 buildings and a parking garage, which can be intimidating to some families.

Our summer schedule usually consists of morning classes Tuesday-Thursday, adding Friday as necessary. Very rarely add Mondays, but it has happened. We also offer a lunch-time class, but that has a tendency to be cancelled because it is such an odd time. We take off the week of July 4th, and this summer will also take off the week our church has Vacation Bible School due to lack of rooms available.

I have a team of 4-6  teachers that teach during the year, and a small set of 2 teachers that teach during the summer. This summer, I’ll teach on my own due to one teacher being on maternity leave and the other traveling more this summer than usual.

We use Facebook for our advertising through our own Facebook page and my own personal page. Our teachers share my posts about upcoming classes. Current families also tag their friends in the comments. The rest is word-of-mouth. In May, I will give a free demo to a local moms group in hopes that they will join us for Summer.

Our most popular classes during the summer are Walkers and Toddlers. There are many activities available for 3 years-old and older in our area, and some people think their baby is “too young” to attend classes so they wait until they are walking to pursue any structured activities.

When offering summer activities, consider that many people are traveling during the summer, so try to keep your classes in the middle of the week rather than Monday or Friday. As always, nap time is a major factor when families are scheduling activities, so ask around about what ages are napping and what time of day. Mixed ages classes work well during the summer due to older siblings being out of school, so that might be a good starting point of your curriculum offerings.

I hope these three teachers give you some great ideas!  What are you planning to do this summer?

The Value of the Parent in a Toddler Music Class

The time to start experiencing music is in early childhood; the place is in the family. Home is the first and most important school for children, and involved parents are the most effective teachers. Adults are learning how to interact effectively and easily with children through music, and families are growing together musically. This is good for children and good for families. (Musikgarten, Family Music for Toddlers, On a Trip, 2016)

When I teach a music class for toddlers I must acknowledge the elephant in the room.

elephant

Next to, or nearby, every toddler attending class is an adult. This adult could be a parent, a caregiver, an uncle or a grandparent, but what do they all have in common? They are no longer toddlers and therefore have completely different musical needs from a toddler. They may be agreeing to sit in a toddler class but does that mean they need to sing along, dance along and play along? Wouldn’t they rather grab their cell phone, find a corner and start Facebooking? What can you do to keep those parents from herding into a corner and starting a gossip circle?

News Flash! You are not only about to teach a toddler music class, but also teach music to adults. So let’s first address the question,

“Why do Musikgarten family toddler classes include a loving adult for each toddler in the room?”

  • The adult links you, the teacher, to their child. For instance, you will demonstrate a steady beat by bouncing your stuffed animal and the adult will bounce their child the same way, instilling that steady beat.
  • The adults join in a community chorus of singing and participating that surrounds the toddler with hopes that one day s/he will feel comfortable joining.
  • The adult creates a space that becomes a safe zone for the toddler. Within that space the child feels most comfortable; in their comfort space they can best learn.
  • The adult makes logistics easier in the classroom. Imagine walking into a classroom filled with 12 roving toddlers and no adults. Bounce along? Maybe one at a time if you can catch one. Sing to them? They won’t sing back and will stare at you with a lost look. Sit in a circle? What’s a circle? Hand out sticks? Could be dangerous. Ask them to Walk and Stop? Good luck. Try pulling out that drum. Bam, oof, watch out!

Teachers agree: The parent is the channel through which you instill the heart and life of the Musikgarten program.

When the parent participates in class, the class is moving and grooving. When they sit back and watch or zone out your class is compromised. So your parents need to know this and you need to acknowledge their presence and worth. They already have a clue that music is wonderful and significant for their children. They have heard that music is part of a well-rounded education and it makes a significant difference in the lives of children.  Now the participating adults need to know they are the magic key to accessing the music education in your classroom. So what can we do as teachers to help the parents feel their value?

  1. Make sure you have spoken to every parent that plans to attend either on the phone or at a parent’s meeting. Besides reminding them about arriving on time, washing hands, and taking off shoes, they need to learn to enter the studio with excitement and anticipation, leaving the worries and cares outside the door, along with their cell phone.
  2. Before class begins, set the mood by having the CD for the program playing softly. So often I have parents walk in and begin to sing along with music. This is marvelous proof that they have been doing their homework and playing that recorded music often enough that they know the words.
  3. Room should be free of clutter and all toddler distractions put away. Remind the parents to leave all toys and food outside of the room. Stuffed animals that sneak in under a child’s arm gets invited to watch on my piano. Invite them to sit on your clean carpet or floor. Maybe have a drum or other classroom instrument to explore. Note: I keep that instrument with me at all times.
  4. Begin the class on time. I can’t emphasize this enough and tell the parents that we always begin on time. Note: I say this every week and also mention this at the end of class.
  5. Ask the parents to gather up their wandering children to form a close-knit circle.
  6. Quietly remind the parents that you are modeling all movement and they are expected to sing and move just like me. Mention this for many weeks – not just the first week! Note: I do not go into the discussion of “But I can’t sing” at this time.
  7. Sing the opening song quietly with a smile.
  8. Keep a slow tempo and make sure you have had eye contact with each parent and hopefully with each child.
  9. As the class progresses you will deal with individual needs and issues: roving toddlers, toddlers that need some quiet time in the waiting room, chatty parents, non-participating parents, etc.
  10. End on time, acknowledge the class, and invite them back for next week’s class.
  11. As parents leave, take care of any business. Note: I sometimes choose to call or email business related items later and keep the goodbyes pure.

As rapport grows, encourage parents to sing more and more in class. First encourage the ancient word, “la” and then urge the parents to eventually sing the words. Repeat a verse so that parents can sing along. Note: I make sure I drop out for a verse or sing quietly along, promoting their musical participation.

There are a few ways to communicate to parents between class and this is a great way to smooth out any miscommunications or to continue to educate parents about music class.

  1. A follow up phone call
  2. Through emails or handouts
  3. Indirectly through the encouraged use of the CD or downloaded music at home

By making the parent the most valuable asset, you are investing in your studio because these are the parent who will return next semester and the year after that.  Eventually you will have a base from which you can teach all that Musikgarten has to offer.

Make this your first step towards establishing your music studio.  You will reap the rewards of all your hard work.

Question:  What have you found to be the most effective way to guide your parents into joyful music making in your classroom?

What works and doesn’t work when marketing your Musikgarten classes?

What works and doesn’t work when marketing your Musikgarten classes?

I need to face a fundamental fact about myself. Although I have been teaching my classes for over twenty years, my weakest skill is marketing my program. Like most teachers, I love teaching, but shudder at the thought of putting myself and my studio out there. Often after dutifully sending out marketing material I throw up my hands and pray for three more students, just three more students.

Here is the good news and the bad news. You will become a better teacher over time and marketing doesn’t get easier.

So what works and what doesn’t work for my studio business? First let’s get the “doesn’t work” out of the way. Doing nothing or wringing my hands and hoping my classes fill up with registrations on their own doesn’t work.  I have learned that to market my classes I needed to step out of my studio and actually tell others about what I do and when I do it.

What has given me the best bang for my buck? Every area is different, but these three basic tactics have given me the largest overall return:

  1. Website: I use the website offered by Musikgarten through AW Technology (makingmusik.com).This service is easy to use, only $14.95 a month, has a modern look, and is mobile device friendly. This is the single most important marketing tool in my box.
  2. Word of Mouth: Creating relationship with my families is very important to me and research shows this will fill your classes more than any other tool. If parents like me and like what I offer there is a good chance they are going to tell their friends about my studio. I highly recommend listening to a podcast produced by Michael Hyatt called,”Do you Want to Wow your Customers”.  I found myself rethinking how I greet my clients as they enter my studio, and how I communicate to them through emails and on the phone.  This podcast has a lot of relevance to how we can grow your business by making it the most awesome music studio in your community.
  3. Brochures: Whether you use the brochures produced by Musikgarten for licensed teachers or create your own, brochures are very valuable. Having this valuable tool in your purse, bag, by your studio door or in your glove compartment is essential. One way I use a brochure is to introduce myself to teachers in local schools. This may sound like cold calling but you need to start somewhere. Most parents will ask their public school teachers for a good “piano teacher” who will teach their three year old. Guess who they will refer if they have your name in their contacts?

Other Tactics to Keep in Mind:

  1. Print ads in your local paper, magazines, or journals: As I mentioned earlier, every area is different. I personally have not had good luck with these, but that does not mean you should not consider or investigate these as an option in your area. Print ads can be expensive, but they may come with some combination of digital ads. You could also consider Musikgarten’s co-op advertising. If you have three or more teachers in your area, advertise together and Musikgarten will partner with you, evenly splitting the cost of the ad between all parties. Contact Bunny at bgodfrey@musikgarten.org for details.

Note: A lot of local papers have event sections for kids that you can be listed in for free. Submit a description, class times and contact info of your program in this section.

  1. Online parent sites: There are many of these sites to explore. It helps to ask families around town what they use to find their activities and that can be an eye opener. Do some research and choose what fits. Other online sites like Macaroni Kid may be an option for you in your community. Network and post on Facebook pages that cater to parents in your community.
  2. Flyers: I still run around town putting these up and I feel so good afterwards, but I will admit I know I do not get more than maybe one or two calls per year. Musikgarten has pre-made flyers that you can easily customize to your studio on the Teacher Extranet. If you want to create your own flyer, I recommend Canva.com. You can use the wonderful pictures and Musikgarten logo available to licensed Musikgarten teachers on the Teacher Extranet and create a professional looking flyer that tells parents what they need to know.
  3. Social Media: I do have a Facebook page for my business, but I follow many other Musikgarten studios that consistently update and advertise via Facebook and I have to admit that I suffer from Facebook envy. Check out The Music Garden, LLC. Keeping content updated is key. You can reference blog posts, promote your classes, share Musikgarten posts from their corporate page or from other sources, and create simple ads. Here is a sample of a quick ad I created for my Facebook page in less than 15 minutes; not perfect, but helps demonstrate what you can create in a small amount of time. An added bonus is that you can add a website link and email this to inquiries as a reminder to sign up for the fall, you can also post this to your Instagram and Twitter account and add it to a flyer with your contact information.

August2016adphoto (2)

  1. Demo Classes: As a veteran teacher I realize this was an important step early on, which brought me good exposure. I offered these classes in my studio and at my local libraries. It gave me a chance to practice my skills on the unsuspected. It also gave me a chance to hand out those nifty licensee brochures mentioned earlier.

For other ideas, check out this blog post from March 2015.

Please know it takes time and patience to bring families to your studio. Also remember that different communities require different combinations of tactics to reach your audience.

After you have chosen your tactics, how can you know which ones work best?  I have created an inquiry list that includes the question, “How did you hear about me”. Start collecting this data when the phone rings. This will give you the best barometer for the most effective tools in your marketing toolbox. Whatever tools you choose remember that you need to assess time and effort versus return.

Tell us how you have grown your Musikgarten studio!

Lazy Summer Days

The water is warm at the ocean; an August breeze rustles my hair as I sit relaxing at the ocean beach and pondering the upcoming fall music season. When I started teaching early-childhood music classes in 1992, not many people knew what “early-childhood music” really was, but things have certainly changed.  It is rare to find a child these days who has not had an early-childhood music experience, either in a pre-school or in a private studio setting.  This is wonderful news!  The earlier we reach children the more opportunity we have to help them reach their full music potential.

Thanks to a myriad of articles about the long term benefits of music in a child’s life, many who previously thought music to be a nice little “extra” are now clamoring to sign their children up for class to give them an edge on their SAT’s. On the one hand it is very gratifying to have the work of early-childhood music and movement teachers validated by scientific research. Seeing the value of music education highlighted in the media is truly exciting!  On the other hand, I find it rather sad that for many people in our society, music is only valued for its ability to improve a person’s math and science skills.

Music teachers have long known about the relationship between music and spatial awareness. We know that students involved in school music programs have better attendance records. We know that being involved in a music ensemble promotes social skills. While these are all good reasons for enrolling a child in a music program, they all point to the extrinsic value of music. What about the intrinsic value of music? What about music for music’s sake?

Imagine for a moment the Inauguration Day ceremonies without the Marine Band playing “Hail to the Chief”, or your child’s first birthday without the sounds of “Happy Birthday” being sung by your family, or a Christmas Eve church service without any Christmas carols. Music is a part of our lives and is an important part of the ceremonies that mark the milestones in our lives. It’s hard to imagine a wedding, a funeral, a graduation, a party, or a parade without music. Music is an essential aspect of our humanity that stimulates the imagination and nurtures the soul. Music is a source of joy and wonder and we all have the right to fulfill our musical potential. .

Our good friend, neuroscience educator Dr. Dee Coulter, says this about music and Musikgarten: “I would suggest that Musikgarten nourishes children in three ways: Their souls are nourished by the music itself, their bodies are nourished by the graceful movement, and their minds are nourished by the rhythm.”

All children are musical beings and are born with an aptitude for music. But that aptitude diminishes if it is not nurtured in the first nine years of life. By helping our children reach their full music potential we are helping them come into their own as well-rounded human beings.

The most valuable thing you can do for a young child is to keep him singing and moving.  Dr. Edwin E. Gordon, who was the leading researcher in early-childhood music and author of the most widely used music aptitude tests, states that a child’s music aptitude is in a developmental stage from birth to age nine. While a child can certainly learn musical skills such as fingerings, breathing, note reading, etc. after age nine, how musical a person he or she is –  how well attuned his or her sense of pitch and rhythm is – is set for life by age nine. Gordon divided music aptitude into tonal and rhythm aptitude and said the most effective means of nurturing a child’s tonal and rhythm aptitude is to provide them with a rich environment of singing and moving. What does this mean in terms appropriate early-childhood music and movement activities?  I believe there are four simple activities that should be kept in mind, whether you’re choosing a music program for your own child or integrating music activities into your daily plans:

  • singing simple songs
  • echoing tonal and rhythm patterns
  • moving in continuous and flowing movement activities
  • creating steady beat activities

Musikgarten programs do this in a weekly classroom setting. Musikgarten teachers choose the finest musical instruments they can get their hands on, ideally all made of natural material. Musikgarten incorporates a selection of music and movement activities drawn from the best of our cultural heritage. It was put together by master designers to be flexible and meet the needs of all young children and teachers.

My feet push into the sand as I watch children dig and create sand castles, happily humming to themselves and I envision all the activities we do in class that are based on large muscle movement – the root of all true learning experiences. The children follow the steps of musical fluency, intricately incorporated into my program and constructed to bring the children’s whole body into each music experience. Music flows from their toes to their vocal chords, movement and sound working together. It extends out from the mind to the tips of their fingers as they reach toward a keyboard or drum to play the music that they hear in their head.

A parent comes to help build and decorate the sand castle with their child. This parent/child relationship is integral to the development of the child.  Musikgarten classes provide families with a weekly parent/child time where you can rock, sing, clap, hug, roll, laugh and learn with your child. Every activity in class is an opportunity for you and your child to share a special moment that can be reproduced at home creating lasting memories.

I could sit alone on a solitary beach, yet I choose a spot in the middle of a lively beach crowd. Music class gives you and your child a choice to connect with your local community. Rather than watching music programs on T.V. or setting your child in front of a computer screen, you can make music among friends through song and dance.  Most importantly, by bringing your child to a weekly music class you say to your child that music is wonderful, it is shared with others, it is a valuable part of your every day experiences and it is a part of your daily family life. 

Now it is time to return to my studio and leave behind this summer beach day of reflection. I hope you will teach Musikgarten or find a Musikgarten music program that will fill your lives with music!

Instruments: In the Classroom and at Home

An essential part of a Musikgarten music class is playing simple instruments, like rhythm sticks, rattles, jingles, and drums. Children love to explore these instruments and I want to make sure I have a selection of the highest quality available for my students in the classroom. Since we, as the teachers, are models to the parents, parents often ask me, “What instruments should I have in my home for my children?” Parents value instruments that are not only fun to play but ones that will also last over time and make beautiful sounds. There are lots of instrument choices for parents to purchase on the internet but many of these choices are not appropriate for young children. If it looks like a toy, it is probably a toy.

When I create a list of instruments for parents to choose I consider:

  1. Instruments that have an excellent sound quality.
  2. Instruments that are made of natural materials.
  3. Instruments that are safe for children to handle.

In the classroom I mainly use instruments that Musikgarten offers, including their beautiful and simple drum. It has a wood frame, natural calf skin head, and is sturdy, but light weight. It is perfect to put on the floor and have the children play with their hands, but light enough to hold while standing.  I always make sure I have enough for everyone to have a drum.

IMG_0247crop

Musikgarten sticks are natural and have no varnish added to them so they can be mouthed by the babies and tapped by all the children.  These sticks need to be smooth and have no rough edges.  I like sticks that are small enough that they cannot become a ‘sword’ and heavy enough for hands to actively tap in various ways and roll on the floor.  Perhaps they may even become letters or houses.  I also have sticks with ridges so we can explore the sounds of insects, trains, rubbing or other imaginative sounds.

IMG_0265stick crop

Musikgarten rattles are also made of wood and large enough so they cannot be swallowed by the youngest baby, but are small enough to feel comfortable in little hands.  With these cylinder shaped objects we can tap, pound, and roll and, yes, create towers to crash to the floor in a noisy heap.

IMG_0262rattle crop

A classroom can survive with only these instruments – great news for new teachers on a budget.  As the years have passed I have collected and adorned my studio with ethnic drums, band instruments my own children attempted to play while in school, bells found in antique shops and garage sales and other odd assortments perfect for a play-along time. These instruments are like flavor to a stew and can be used for a fun celebration at the end of class or at home.

I have also found it very helpful to give parents some instruction on how to store the instruments. My favorite suggestion is to collect all those instruments and place them in a music area in your home. As families participate in the Baby and Family music program they receive a home instrument with each unit including a set of sticks, rattles, bells and sand blocks.  These can go into a basket which is separate from the toy box.  Add a music player that children are allowed to control, place the basket of instruments on the floor and you have music time!

IMG_0013basket resized

Then when your music time is over, place the basket OUT OF REACH of the children. Why?  I believe instruments should be treated differently from toys.  They are tools to create sounds and are taken out and put away when the activity is done.

Remember, for both your studio and when advising your parents, to keep it simple. Choose instruments that have a great sound quality, are made of natural materials, and are safe for children to handle. I advise staying away from plastic instruments and those 20 instruments in a set deals that you can find on the internet.  Homemade instruments can also be fun as long as they are safe for the children.

Eventually the question comes up from parents, “When should I purchase a piano for my child?” This is a blog article in itself, so stay tuned for the answer!

 

Musikgarten Recordings Make Classes More Successful!

Last week an enthusiastic father in my toddler music class announced to the class that his daughter learned to sing two new songs this week. While both songs (If I had a Hammer and Puff the Magic Dragon) are wonderful songs by themselves, I wondered why he wasn’t enthusiastically sharing how his daughter was singing two of her favorite songs from her class recording. So I asked the question every Musikgarten teacher fears asking,

“Have you downloaded (or listened) to your classroom music yet?”

As a teacher I bet you will cringe when you hear the myriad of excuses why parents haven’t gotten around to doing this simple and important act, and as a parent I bet you guiltily look for that code to download the songs onto your listening device or search for your CD.

Why would children and parents listening to the music at home be so important to the success of your program? Here are five important reasons to consider:

Familiarity breeds success: Children love to hear a song over and over and over again. They will request the music on every car trip. When they enter the classroom they embrace the activity because they KNOW the songs from listening to the recording at home.

Children singing on recordings: All Musikgarten recordings have children singing several of the songs, sometimes in a children’s choir and other times as a solo. This is magical for children because they love hearing other children sing. They can easily sing along because the vocal range is optimal for their voices.

Expands the classroom experience: So often I have parents share how their children are “practicing” their songs. This could be a baby or toddler singing the songs on a syllable like ba or bam in their crib or in their car seat. Or an older child singing a complete song while dancing.

Develops vocabulary: Songs, especially the folk material that Musikgarten uses, are rich in words. When children sing with the recording or later by themselves, they are developing their growing vocabulary.

Parent’s important role: Parents are the model the child will follow. I notice more parents sing in class when they have listened to the recording with their children or on their own.  How many times have I heard parents say they continue to listen and hum along to the music long after they drop off their children to school or other activities?  Parents love the music!

I always encourage families to listen to as many different types of music and I embrace the tremendous variety of musical choices in our society that we can access 24 hours a day. However, I want to emphasize the strengths of the Musikgarten recordings that are created specifically for young children:

Instrumentation is diverse: This is so important! So many children’s CDs limit their instrumentation to drums, guitar, piano and voice.  But take a look at a typical Musikgarten CD. The listener will experience a children’s choir; instruments from the woodwind family like the clarinet, oboe, and bassoon; large orchestras, brass instruments; folk instruments like bamboo flute and jaw’s harp; plus the traditional guitar, drums and piano. Oh, and did I mention an ensemble of Renaissance instruments? When it is time for a child to choose the instrument they wish to study, teacher and parent can be sure they have heard a wide selection of musical instruments before they make that lifelong choice.

Tempo: The tempo of the music is just right for children. I have found when I listen to CDs that are labeled for children they are just too fast. In my classes I am constantly slowing down the speed of the songs we sing to match the speed of the children singing.  At the same time, I want the tempos on the recordings to be lively and catchy and the CDs have the speed that is ideal for the children.

The singers are often children: This needs to be repeated! This means a child has a model of singing that is just like their voice. They hear a sound that they can easily understand and recreate.

Music includes activity: Remember in class we don’t just sing a song, we sing and MOVE to the song, whether it is tapping the beat on our knees, rocking to and fro, marching through the room, or playing along with sticks. This brings another dimension to the song, something a recording by itself cannot do.

Share these wonderful attributes about the Musikgarten recordings with your families. Encourage them to find these recordings and make them a part of their daily life.

This father has promised he will spend five minutes and download the music. I hope he will take advantage of this opportunity to share Musikgarten’s excellent music all week and all session long.