Shore Up Your Enrollment All Summer Long!

Summertime means hot, sunny days and chillin’ by pool, but for some Musikgarten studios it can also mean a not so cool dip in enrollment and attendance. Here are 11 HOT ways to keep your studio humming all summer long…

  1. Talk to parents about their summer plans so you can better anticipate your summer enrollment and plan accordingly. Ask parents if/when they’ll attend during the summer, why or why not, and when they’re away on vacation. You can create a simple, free survey using Google Forms or SurveyMonkey, and send it to parents via email.Happy children on a green meadow.
  1. Start sending emails or notes home now to remind parents that Musikgarten is just as fun in the sun! Let them know now if you’re planning an alternate summer schedule so they don’t miss a beat.
  1. Talk to parents about summer learning loss and how participating in Musikgarten provides an enriching learning experience. You already know music instruction boosts academic performance; this article recommends enriching, less-structured activities as one way to help keep kids’ minds sharp all summer. Consider this from the National Summer Learning Association: “When school closes for the summer, what do kids face? For some, it’s a world of interesting vacations, music lessons, and library trips. For others without these enriching summertime opportunities, the break can lead to serious academic consequences—and the disparity can be dramatic.”
  1. Consider adding a few extra daytime classes for parents, sitters, and summer camps looking for ways to keep little ones busy. They’ll thank you!
  1. Reach out ASAP to nearby camps and churches, YMCAs, and day care centers offering summer programs. Camp directors are always looking for local, affordable activities; they may bring you new students by the busload! If space is an issue at your studio, take your Musikgarten to the camp and be sure to supply take-home information.
  1. Offer summer specials and limited-time promotions. Consider an exclusive summertime rate for current families to encourage them to stick with your studio all season.
  2. Consider adding a flexible, drop-in class for parents and sitters battling boredom and rainy day blues – your studio can be a real sanity saver!
  1. Spring and summer means lots of family-friendly outdoor events and festivals popping up in every town. Check with your local paper, convention and visitors bureau, or city website for a calendar of upcoming events. Then contact the organizers about hosting free, interactive music activities for kids; be sure to bring flyers or cards for parents!
  1. If you have the space and resources, consider offering a half- or whole-day Musikgarten camp. Musikgarten curriculum can be one part of the daily schedule; you can fill the rest of the time with music-themed arts n’ crafts, games, activities, and even movies. Here’s a list of age-appropriate musicals and musical movies.
  1. Don’t stop marketing your Musikgarten! It can be temping to take a break, but keep up your marketing and social media efforts: a new summer student may turn into a year-round enrollee! Need new marketing ideas? Click here!

11.  Go outside! Plan aChildren playing in the parknd promote a few classes “al fresco” – have parents meet you at a local park or under a shady tree near your studio (of course, get permission if it’s not your property.) Ask families to bring picnic blankets or beach towels, and water bottles. Encourage children to listen to the music of nature, like birds singing and leaves blowing in the breeze. You can even have an impromptu summer parade!

Are you ready for summer? We are! Tell us how you keep your Musikgarten growing all summer; email us here.

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