All posts by MG-Admin

How to Market Childhood Music Programs to Millennial Parents

The Millennial generation has often been hard to define for many marketers and business owners, but it is extremely clear that if you are marketing to the parents of young children, Millennials should not be ignored. The Pew Research Center defines the Millennial generation as those being born from 1981 to 1996, (or currently falling within the age of 22 to 37). In 2016, Millennials accounted for 82% of births in the U.S. In order to best market an early childhood music studio, owners need to know what makes the Millennial generation tick, and what to keep in mind when reaching out to these parents. Here are a few tips for marketing music lessons to Millennial parents:

Digital Natives are All Grown Up and Rely Heavily Online

 While it can be argued that the Internet had at least some influence on consumers before 1981, there is no doubt that Millennials were the first full generation to grow up with it from birth. They have been so engaged online, that many have never even heard of an encyclopedia. As would be expected, Millennial parents depend heavily on the Internet to find the parenting information they need. Online resources – parenting websites, online forums, parenting blogs and social networks – collectively gather 71% of first and second place rankings when it comes to top parental influencers.  The majority of this influence points towards social media, where 97% of Millennial moms and 93% of Millennial dads find social media helpful to their parenting for exchanging ideas, product reviews, and price checks. Music studio owners marketing out to Millennial parents cannot ignore this 22 million strong and growing group of heavy social media users!

Understand How to Talk to Millennials

 With children comes a new identity and responsibility for parents, and marketers need to understand that when creating a message that resonates with them. However, Millennials are very much about being genuine and not being “helicopter parents.” However, they do need recognition to make them feel good about themselves and the decisions they are making in regard to purchases for their child or children. Think about the “trophy for everyone” mentality that was so pervasive in their childhoods, and you can begin to understand Millennials need for acknowledgement and affirmation.

Millennial Dads are More Involved

 Millennial dads spend nearly triple the amount of time with their kids than that of previous generations. It’s important to note, however, that Millennial dads are not taking over the roles of moms, but rather looking to define a more involved role for them in the family. Early childhood music studios are increasingly catering to including dads in their curricula, inviting dads or both parents to participate in classes from the earliest stages of music appreciation and understanding. Marketing to not just the mom, but both parents of the millennial generation has become far more important than previous generations.

Millennial Parents Prefer Video to Reading

 Millennials use of online resources cannot be overemphasized, whether checking reviews, social media, or Googling about high fever in infants, they were the first fully connected generation. It is no surprise, then, that Millennials prefer Digital Video such as YouTube over traditional TV. With these parents depending on web based content for recommendations and reviews, the influential use of video becomes clear. When promoting childhood music programs to Millennial parents, short video testimonials can be a very effective way to inform and build trust. But be careful, Millennials understand what is marketing, and are suspicious of something that does not come across as genuine.

Music studio owners who understand where to find Millennial parents, what format is best suited to reach them, and how to craft a message that is meaningful to them will be able to reach millions of potential new early childhood music students each and every year.

Social Media Marketing to Attract Music Students

Social Media platforms have transformed the way our world communicates. According to the Pew Research Center, nearly 70% of Americans have at least one social media profile. These platforms can be a highly effective means of reaching new music students and engaging them in a very meaningful way. And, when your followers engage with your form of social media, you have the opportunity to influence all of their connections as well. When considering if and which social media platforms to market your music studio, here are a few tips to keep in mind:

Social Media Tips for Music Teachers

  • Understand your target market so that you select the social media platform that will reach the most of them with the least amount of effort. There are several social media platforms for families and mothers of young children such as Famster, Justmommies, Cafemom, and Disney Family Community, but keep in mind while these are highly targeted platforms, their population pales in comparison to the major platforms such as Facebook or Pinterest.
  • Rather than participating in all of the different major social media platforms, think about doing just a few of them really well. Social media can take a large amount of time, so you will want to budget your time wisely so that you can concentrate on other aspects of your music studio marketing.
  • Post often and with relevancy. If you do engage in social media for your studio, be prolific about posts, and make sure they will be interesting to your intended target audience of prospective young music students. Social Media authors can be very creative in what to post and how it links to their business or message. Don’t write all of your posts like an advertisement for childhood music program, so followers don’t get turned off.
  • When the platform allows for it, use pictures along with words. Color catches the eye, and eyes on faces also grab attention. Just be sure that if you do post a picture of a young music student on social media, that you have signed permission from their parent(s).  Also be sure that you do not provide the child’s name anywhere in the post.
  • Use links to references within your posts to add more relevance. Search engines like for social media content to have supporting evidence in the form of online articles, blog posts, and other data sources. These can be easily found by searching for industry leaders in childhood music theory, and placed as a link within the content itself.
  • Pay or not to pay. Often times you can build a group of followers from scratch with interesting, creative, and thoughtful social media posts. If this is the case, then you may not consider paying for ads or “boosts” in social media. However, these methods can be helpful to get a social media destination off the ground. Consider starting small and seeing what kind of results the buy gets you. Cost per new follower is a good way to gauge the effectiveness of an ad buy or boost.

There is a multitude social media resources for early childhood music teachers available online, if you do some digging. Start with a few platform(s) that best suit the target audience for your music studio, and learn as much as you can about effectively using those social media outlets.

 

Getting Free Press for your Early Childhood Music Studio

Last month, we began a children’s music studio marketing series that touched on several ways to attract parents through various low to no-cost marketing tactics, including the value of Word of Mouth Marketing (WOMM).

A very effective and no-cost vehicle to generate WOMM is the press release. Editorial publicity is often called “earned” media, and will strengthen a music studios credibility and identity.

However, there is no guarantee that a press release is going to be printed or aired. To increase the chance of being published, keep these things in mind when writing a press release for your early childhood music studio:

  • Make it “Newsworthy” – Most press releases that media outlets receive from businesses are extremely self-serving, and read like any other paid advertisement for that company. Relate your press release to a topic that would be interesting to anyone exposed to that media, so that it is newsworthy. For example, you may want to write about how your children’s music studio is helping to fill the void where public school music programs have had budgets slashed, or how scientific studies show exposure to music help with infants with positive cognitive development.
  • Write it Like an Article – Write the press release from the third person perspective, just as it would be published in the newspaper or online publication. Be sure to cover all of the facts about the topic, answering all of the Who, What, When, Where, Why, and How questions. Editors will often take a well written press release and simply re- publish it verbatim, especially if they are up against a deadline. 
  • Become Your Own Topic Expert – Not only do you want your press release published, but you would also like to have an editor or reporter reach out to you for an interview to add more depth to the topic. Include an informed quote from you on early childhood music learning and be sure to make yourself the Contact person on the press release. Include another quote from a teacher at your music studio or parent of a child student, as “supporting evidence” for your topic.
  • Jazz Up Your Press Release with Visuals – Any advertising or marketing professional will tell you that photos or videos of kids are sure attention grabbers. Provide a good photo of some children having fun in your music studio while learning about music. Better yet, a video is often better for getting the point across, especially to attract broadcast or online media. Just be sure to get permission from each child’s parent with a media consent and release form for minors.
  • Submit your Press Release to the Right Person, and Follow Up – Media and Publication companies typically have several editors/reporters based on different departments, so be sure you are reaching out to the right human being, not just a department. Typically, early childhood music programs fall under the Arts, Education, Hometown News, or Community departments. Reach out to the contact person, and find out the best way to get the press release to them. The contact number on your press release should be one where you can be reached very easily, not to a voicemail box. Reporters have very short deadlines for publication, so it is important that you have quick availability. Finally, once you send the press release to the right person, make a friendly follow up call to see if they received it. That follow up call may just turn into a phone interview!

A well-placed press release can be a beneficial marketing tool of early childhood music studios for many reasons. With advertising, the audience is already skeptical of an articles claims, whereas the media provides third party validation. And while advertising unabashedly says “buy this product,” well placed media says “this is important.” If you write your press release with those things in mind, you may just get some free and valuable publicity for your children’s music studio.

 

Marketing Your Early Childhood Music Program

Lets Face it. Teachers of early childhood music are not necessarily marketers. Their focus is on inspiring young minds and their adults to love, experience, and learn how to make music. But making a living teaching early childhood music can be a daunting task. Studio owners must not only keep their current music students engaged in learning, they must also keep a steady stream of new students signing up for new classes. When thinking about marketing for early childhood music studios, focusing on parents and parent education is key. The introduction of early music education is almost always initiated by the parents, and in most cases, by the mother.  This conclusion is based on Musikgarten’s thirty plus years of experience in training teachers on how better to market their childhood music studios. Here are a few marketing ideas for early childhood music education programs:

  • Focus on Word of Mouth MarketingIt is often said that Word Of Mouth Marketing, or WOMM, is the most important social media. Mothers always talk to each other about what is going on with their child, and there is no better way to gain new music students than referrals from happy moms. Early childhood music curricula such as those offered at Musikgarten include participation from one or two parents, which creates a social circle within your studio.
  • Offer a Test Drive – For anyone who has ever bought a car, you remember how it felt when you actually sat behind the wheel and drove it. The same can be said for marketing early childhood music education. While a referral can be a powerful marketing tool for your studio, sometimes it takes a little something extra to bring the prospect in the door. Consumers are leery of signing up for a commitment without knowing how they (or their child) will like it, so a no obligation, free first class might be just what you need to nudge them in the door.
  • Combine Both Referral and Complimentary First Class – For music studio marketers, there is a low-cost way to create a program that provides incentive for both the referring parent as well as the new prospect. Simple, complimentary first class cards given to your current music studio parents, serves several purposes. First, by simply having them write their name on cards given out, they provide a means to accurately track which parents provides referrals. Second, they represent a tangible value that acts to remind both referral and parent alike of the complimentary lesson. Simple and low-cost business cards can be printed for this purpose.

Word of mouth is just one very powerful marketing tool for early childhood music studios, but it must be carefully nurtured. We’ve all heard the saying that a bad experience is shared ten times to every once a good experience is shared. It is important to make sure parents are comfortable and pleased with your music studio before asking them for a referral.

In this ongoing series of blog posts, Musikgarten will continue providing more marketing ideas for owners of early childhood music studios. If you would like to receive notification of a new blog post, please contact us by email here.

HELP! How to manage a class of VERY active Toddlers!

As Musikgarten teachers, we always have to be on our toes, and have lots of tips up our sleeve!!  “Educating” parents and setting up expectations from the beginning will help immensely!  Here are a few quick tips or reminders to help manage the classroom experience:

  • Use simple pictures to convey your expectations (i.e. ONLY run when you hold your grownups hand;  it is OK to sit or stand by your grownup or the teacher;  it is OK to stand in the middle of the circle!) This will especially help the toddler and preschool members of your classes.
  • Remember to rid your teaching space of any and all distractions, and look ahead to what you will need for the class like instruments, CD’s, paper, crayons, etc. Have them ready but out of reach!
  • Remind your parents: React or Intervene ONLY when the child is doing something that is dangerous to him/her or someone else in the room, the child is doing something destructive, or the child is carrying on at such a level that it is distracting or causing distress to others!! Otherwise, wandering or seeming to not be engaged is perfectly normal and acceptable behavior. Children are taking in everything in the environment!

Here are a few book resources on how children learn which have been huge influences and help in my teaching:

Here is one other resource I would like to mention: Conscious Discipline by Dr. Becky Bailey. This book is written primarily for classroom educators, so I’ve done a little “editing” to these excerpts using some words/examples that might take place in a Musikgarten class.

Conscious Discipline Chapter 3: pages 91-97, entitled “The Power of Attention: What You Focus on, You Get More of.”

1) “In a given scenario where two children are ‘fighting’ over a scarf or a drum, how will you react?  Will you focus on what is wrong? “What are you two doing? What is the rule about pushing? No pushing! Do you want a time out?” Or will you focus on action needed to solve the problem. Calmly say, “Jane, you wanted that red scarf that John has. You didn’t know how to ask him so you pushed him. Say ‘May I have that scarf please?’ Say that now.” Of course, a 2-year-old may not have the language to say that yet, but you could ‘help’ them, with parent’s assistance.”

 2) “Often we carry on about the things we want children NOT to do, to stop doing, or what we will not allow. Think about these commands and questions: “Stop talking! Don’t push! Don’t run! Don’t hit the wall! Do you want to go to time out?”

What if you were told “Don’t think about a purple alligator”?  What would pop into your mind?  Of course, a purple alligator!  Watch a toddler if you say, “Don’t touch my CD Player!”  what does the child do?  He/she reaches out to touch the buttons!  Her brain heard “touch the CD Player”, so she looks at you proudly as she reaches out!  Imagine her confusion when you growl, “What did I tell you?”  and push her away.

Redirect the child, instead of focusing on what you don’t want. You could say, “You see all the things on my table! The CD player, the sticks, the scarves…. Let me pick you up so you can see them better! Now let’s go find an instrument to play”, OR “let’s rejoin the class OR sit by mommy!”

Children younger than 5 or 6 simply do not understand conjugated verbs such as “Don’t”. Your goal should be to create descriptive, mental images to help them be successful. The brains of young children are governed by mental pictures, not words”.  

Think of what you “see” with these comments:

“Use your walking feet around the room so no one gets hurt!”

“Hold on tightly to your sticks!  No throwing!”

“Children listen so you will hear my story.”

Hopefully these ideas will give you some tools to use in keeping a happy and safe environment in your Musikgarten classes, but remember that some days, nothing works! It’s a “full moon”, or it’s “going to rain”….. Just smile, keep singing and making music! I’ve even been known to say “I think these children are done for the day!” and dismiss a few minutes early!

Lianne Brewer, Musikgarten Teacher since 1994, Springfield, IL, and now Southern California

Why Musikgarten Teachers Have The Best Jobs In The World

Launching a blog is a lot like raising a child. It takes a village. It takes patience. And everyone has an opinion. But we actually wanted everyone’s opinions! After all, In The Musikgarten is your blog, written expressly to help you better enjoy, manage and grow your own Musikgarten.

This month, we reached out to Musikgarten teachers with a quick survey to gather ideas for the In The Musikgarten blog. Incredibly, we received hundreds of thoughtful ideas, suggestions, and personal stories that touched our hearts. We’ve spent hours poring over your responses, reading them aloud, making notes and planning posts that will cover the topics, stories and issues that matter most to Musikgarten teachers.

Here’s a preview of the topics we’re working on for you In The Musikgarten:

  • The latest news in music education research and science
  • Major business-building tips for minor budgets
  • Making beautiful music with social media
  • Classroom and behavior management methods that work
  • Teaching children with special needs and different abilities
  • Lessons learned from new and veteran teachers
  • “Shoring up” your summer enrollment
  • Interviews with Musikgarten leaders, teachers and families
  • Inspiring success stories from Musikgarten teachers

(… And so much more!)

Of course, we just have to share some of our favorite responses to one survey question, “What are the greatest joys of being a Musikgarten teacher?” (Hint, grab a tissue!) These are just a few reasons why we believe Musikgarten teachers have the best jobs in the world…

  • “It’s not just about kids and music or even teaching music. We’re educating and nurturing the whole child, mind, body and spirit.”
  • “I love seeing how children grow through each level of the program. Of course, the little hugs I get during class are an extra bonus!”
  • “Seeing children accomplish things that their parents had no idea they could learn so quickly.”
  • “Teaching, especially parents, that music is not just for a select group of people with specific talents, but it is for everyone.”
  • “As a professional musician, I am far too serious about measuring up to my often-unreasonable standards. Teaching children with Muskigarten reminds me of the joy of making music with others, not just for others.”
  • “Knowing that I’m fostering a lifelong love of music…”
  • “I always wanted to teach music, now I also have the freedom to make my own schedule.”
  • “Seeing the happiness in children’s eyes as they sing and play with quality music!”
  • “The number one thing is the interaction between parents and their own children and the other children in the class. It’s like we’re one big family!  I love watching the moms, dads, grandparents and caregivers ask each other for advice about many other things beside Musikgarten. I love this program!”

Why do you think Musikgarten teachers have the best job in the world? Share your comments below or tell us on Facebook!  Use the hashtag #musikgarten and we may use your inspiring comment in a future In The Musikgarten newsletter or blog post!

Mark Your Calendar!

Learning In The Musikgarten

Musikgarten Coaching Live! sessions are a one-hour, online interactive learning experience. Join us from home! Sessions are first come, first serve, and fill up fast! Learn more and register:

  • Getting Started – How to find students and get the word out about your classes. – 2/9
  • Meet Musikgarten – Find out more about Musikgarten, FREE. – 2/12
  • Parent Education – How to teach parents why music education matters. – 2/19

Blooming In The Musikgarten

March In The Musikgarten

Informative Webinars

  • Keyboard 2 – A continuation of the Music Makers Keyboard Book 1 webinar and will complete your certification for Music Makers: At the Keyboard. – 3/2 through 3/5
  • Dance with Me – This 3 hour-webinar is a continuation of the Family Music for Toddlers – Sing with Me webinar and will complete your certification for Family Music for Toddlers. – 3/16

Musikgarten Coaching Live!

  • Parent Education – How to teach parents why music education matters. – 3/9
  • Meet Musikgarten – Find out more about Musikgarten – FREE session. – 3/18
  • Getting Started – How to find students and get the word out about your classes. – 3/20

Celebrating In The Musikgarten:

March is…

  • Music in Our Schools Month

Thinking about becoming a Musikgarten Teacher? Terrific! Join us for a Meet Musikgarten session to find out more. Meet Musikgarten sessions are a chance for you to hear about Musikgarten from Jill Hannagan, long-time Musikgarten teacher and studio owner, teacher trainer, coauthor of the Music Makers: At the Keyboard Series, and Executive Vice President.