Monthly Archives: September 2019

What Web Site Format is the Best for your Early Childhood Music Studio?

Early Childhood Marketing, Early Childhood Music, Marketing to Millennials, Musikgarten Teachers, , ,

Small business owners understand that having a web presence is imperative in today’s market, both to provide a means of simple contact information and grant legitimacy to your business. Often times, the very first thing an interested prospect will do is Google your business to get as much information as possible to help with their purchase decision. This is especially true for Millennials.

 While there are way too many topics on organizational web presence to cover in one blog post, one that children’s music studio owners have constantly asked about is “What is the best kind of web site format for my business?” The options available can be daunting. When it comes to deciding on which format to go with for your music studio business, there are three major factors to consider – Budget, desired functionality, and autonomy/ownership. Typically, as desired functionality and autonomy increase, so does the necessary budget.

  • Social Media Profile or Page – There has become a trend of companies using one or several social media profiles in place of a web site. These pages are quick and free, making it perhaps the lowest cost option for businesses. It can also be a good way to build brand loyalty with customers. There are some downsides, however. For one, social media profiles offer limited page layout design, and have rules concerning content. Social media by nature also allows input from your audience in comments, likes, etc. This can be problematic if one disgruntled customer wants to badmouth your company on your own profile page. Lastly, smaller businesses, such as children’s music studios, can be eclipsed by the deep pockets of larger organizations that spend thousands to place numerous ads on your profile page.
  • Licensed Company Web Templates – Many organizations provide their dealers or franchise partners with a predesigned, web site template that is already branded with the corporate color palette, fonts, logos, etc. These often come at a small per month expense, including hosting, and are relatively easy to set up. Most also include Content Management Systems (CMSs), which provide password access to a Wysiwyg editor (simple toolbar of icons like in Word) so that content can be added and edited with copy, pictures, links, etc. Some of these sites also provide some functionality that are specific for the industry, such as children’s music class sign up forms and calendars. Also constrained by the template design, ultimate ownership of these sites belongs to the corporate entity that provides the license.
  • “Free” Web Site Builders – Web site builders have become very popular with start-ups and small businesses. GoDaddy, Wix, and Squarespace are popular providers of this format. While still considered “templated” web sites because the overall structure of the site is already provided, they tend to offer many options for different “look and feel” templates, depending on your particular tastes. Site builders also offer a large variety of Plugins, or modules that can be added for certain functionality such as online chat, class scheduling, or ecommerce. While they may come across or marketed as “free,” however, there are very often hidden costs to these sites such as hosting and domain fees, ad-free versions, and other upgrades such as email service and increased functionality. Finally, if you become unhappy with the provider of your site builder and want to take your business elsewhere, you have to leave your web site behind.
  • Open Source Templated Web Sites – Open source refers to a coding language that is available to anyone out there that wants to program a web site. There are several open source templated site platforms out there that are very popular, with WordPress being the most well-known. Offering virtually tens of thousands of pre-made site templates that can be bought at a relatively low price than custom programmed sites, they also offer a large amount of Plugins for all kinds of functionality. Being open source, these templates can be highly customized, tend to work well on mobile devices, and offer robust Content Management Systems (CMSs). Building these sites is not as easy as it sounds, as you must learn each template’s CMS with particular quirks. But because they are so popular, there are a lot of resources and programmers available for building and maintaining them at an additional cost. Having full ownership of these sites, you will be able to host and move them just about anywhere you like. However, also because they are so popular, open source templated sites are popular targets for hackers, so constant security patches must be installed.
  • Total Customized, Hard Coded Web Site – If highly customized design and functionality is what your organization needs, a hard-coded custom designed site offers the most flexibility to “stick build” a web site. These sites, depending on how much customization is desired, can run from the thousands to tens of thousands of dollars for small to medium businesses. For industries that have very unique offerings that require unique functionality, this may be your only option. For example, a fabric company that wants to offer online customization of its fabrics, as well as showing inventory in real time might need a customized solution. Custom web sites also offer scalability of and security, which comes at a price.

While the multitudes of web site format options out there might make your head spin, for small businesses such as children’s music studio owners, it is often best to start by determining what kind of budget you have for your web site. It is often good to start small when launching a web presence. Weigh that budget against how important functionality and autonomy/ownership is to your business needs. Something as simple as a social media profile may not be enough to tell your entire story. Also keep in mind that on average, web sites need to be updated or redesigned about every 5 to 7 years in order to stay in step with trends in technology. So, starting small is a good way to learn about web technology without breaking the bank.

The Evidence of How Early Childhood Music Education Helps Students in School

Early Childhood Music, Musikgarten Teachers, Piano Teachers, Science of Music, , , ,

Most parents will tell you about how music is engrained in many of the activities, games, and educational entertainment of early childhood. We may remember the songs of Sesame Street or School House Rock that helped us learn to count, form words, or learn history. Younger parents will remember playing Baby Mozart for their children in the crib, or how music was used in popular educational cartoons such as Sid the Science Kid. For a very long time, educators and parents have understood the value of exposure to music in the earlies stages of life, but an ever increasing amount of research supports that teaching children about music at an early age will give them an advantage as students:

  • A large-scale longitudinal study published in Frontiers in Neuroscience found that structured music lessons significantly enhance children’s language-based reasoning, planning, short term memory and other cognitive abilities. Children as young as 2.5 years old were assessed for academic performance as well as various cognitive skills. It found that children who had received music lessons suggested that cognitive skills developed during music lessons influence their abilities in completely unrelated subjects, leading to improved academic performance overall.
  • Moving in sync to music with others helps toddlers form stronger social bonds, according to a study performed by McMaster University. The study found that toddlers, some of which were as young as 14 months old, were more likely to help an adult pick up a dropped object if they had previously bounced together in time with music as compared to those whose movement was off tempo. This exercise was designed to help infants be better in tune with emotions through sharing songs and music.
  • Music improves baby brain responses to music and speech, according to scientists at University of Washington’s Learning and Brain Sciences (I-LABS), a series of musical play sessions with 9-month old babies showed an improvement in brain processing of new speech sounds. It is the first such study to suggest that recognizing rhythmic patterns in music can also help babies to detect rhythmic patterns in speech, concluding that engaging in musical experiences at an early age can have a more global effect on cognitive skills.
  • Just listening is not enough. While music has been known to soothe infants and help to create a bond between caregiver and child, a study from Northwestern University revealed that simply listening to music at an older age does not have the same cognitive benefits as being actively engaged in a music class. Researchers found that children who regularly attended, as well as participated in music classes showed larger improvements in how the brain processes reading and speech than less involved children. The role of music and movement in children’s learning and growth is well documented.

The scientific evidence of the benefits of early childhood music classes is continuing to support the consensus that even from the earlies stages of life, exposure and participation in music positively influence cognitive development in children, particularly in the areas of social, speech and reading skills. As a result, these children are better prepared and perform consistently higher in school than their peers.