Monthly Archives: January 2019

Five New Year Resolutions for Promoting Your Early Childhood Music Studio

As the calendar resets once again, it is a good opportunity to reflect on the past year’s successes while looking forward to the new year with the wisdom it provided. This is no different for any size business, whether it is a large corporation or a local children’s music studio. While keeping in mind the best approach for keeping New Year resolutions, here are five ways to go about planning for your music studio in the New Year:

  1. Don’t Call them Resolutions, but GoalsAccording to US News and World Report, 80 Percent of new year resolutions fail. To help prevent from feeling frustrated over resolutions not achieved, think of them more as goals to build on and strive for instead of simply “pass / fail.”
  • Reflect on the Last YearWe learn from both success and failure, so it is important to reflect on both over the last year. Think about your studio’s major achievements and milestones, and how you can best continue or capitalize on them. While reliving failures is often painful, it is just as important to evaluate last year’s stumbling blocks and understand how to prevent them from reoccurring. For example, make your marketing dollars work smarter by evaluating what promotions and advertising spends worked best for your children’s music studio.

  • Set SMART Goals for the Coming Year – Write down three to five major goals for the coming year, while making sure they are SPECIFIC, MEASURABLE, ACHIEVABLE, RELEVANT, and TIME-BOUND. Many failed goals can be attributed to unrealistic and non-specific expectations.
  •  Develop a Plan for Reaching More Customers – Whether its meeting (2) new parents a week, handing out (20) complimentary baby or toddler lesson cards a month, or posting something new to social media about your childhood music program at least (2) times a week, write down a goal for reaching new prospects within a specific time frame (see SMART Goal setting above). Also, don’t forget that it costs much less to keep a current customer than to find a new one, so also set goals for nurturing relationships with your existing music class parents and children.
  •  Look for Partners to Help you Achieve Your Goals – No successful business owner will ever claim that they “did it all on their own.” Think about who may help you achieve your goals and build your music studio. Whether it’s a program with the local library, or partnering with an experienced early childhood music education organization, there are many resources available out there to help you achieve success in the coming year.

There is a reason that the above list only contains five (and not ten or more), resolutions for growing your music studio in the coming year. Too many goals can be overwhelming and impossible to achieve, so starting small will help you to focus and will ultimately lead to greater success.