You have worked hard to enroll your classes for the winter and spring and are happily on your way to sharing music with children and their families in your community. But … are you ready to enroll for your summer session? Parents are already looking for summer activities for their children. Now is the time to contact your families and offer your summer program even as the snow falls.
Your summer schedule is as unique as you are. For me, I used to take the entire summer off because I had three children and I wanted to devote my summer days to them; July and August was about long beach stays, playing games with my children, and riding bicycles. It was also a time for me to rejuvenate my energy for the upcoming Fall schedule. But now I am an empty nester and the Musikgarten summer curriculum is too good to pass up. So this summer I plan to teach three days a week for eight weeks and still give myself a few weeks off to rejuvenate.
Why should you consider teaching Musikgarten during the summer?
- Current Students: inviting your students to continue with your classes over the summer rather than other classes down the road is important. Why leave the door open?
- Marketing: With the right marketing you can entice the families who are unsure to join you for a shorter period before they commit to your Fall and Winter Sessions
- Summer Students: some families who cannot join your Fall, Winter, and Spring classes, due to location and/or work commitments can fit you in during their summer months (which is the case for many of in my resort community families who live 90 miles away during the school year)
The Musikgarten curriculum has many different programs you can use over the summer. Each are flexible and can be molded to fit your needs. This coming summer I want to offer weekly classes and I ask my families to choose at least four classes throughout my July and August Schedule. They are welcome to choose more than four classes, but I don’t want people dropping in. I offer a choice to come weekly or twice per week. This works for the families who rent houses here for one or two months. My local families often rent and leave the area for anywhere from two weeks or one month to the entire summer. So I meet my family’s needs by offering the flexibility to choose a variety of days and class times, unlike during the regular season when I insist in weekly attendance. The downside is some classes will be less full than others. The summer programs are not sequential so I can do this. NOTE: The only exception is my Intro to piano session which is only four weeks long and the families must register for the entire program.
Musikgarten also offers one week camps. If you have the space for a week long summer camp I highly recommend this option.
Here is a checklist to get ready for your summer program:
- Go to your personal schedule and decide what weeks you wish to work and what weeks you want to vacation and not work. I call this your ideal schedule. Take a good amount of time to create this ideal summer schedule because once it is set you will thank yourself later.
- Now consider what programs you want to teach. Consider you space limitations. I am excited to offer the brand new summer toddler program for 8 weeks on Wednesdays and Fridays. For my mixed aged families I want to add Twist and Turn to the schedule. Note: If you wish to make your schedule 10 weeks, the program gives you that flexibility or offer less weeks to fit you! For my threes and fours I have added afternoon classes since all my pre-schoolers now attend morning camp (daycare). I love teaching Summer from the Cycle of Seasons Program. My older 4s and 5s will enjoy Music Makers: Seashore, or what I call Going to the Beach, which is a nice set of lessons specifically designed for weekly one hour classes that fit perfectly in my community and in my studio. Finally I plan to add an Introduction to the Piano for six year olds which will meet either twice a week for two weeks or four weeks (but you can also offer it over one week). All these classes must take place on Wednesday, Thursday or Friday, no exceptions. This gives me four days off per week. Heaven!!
- Once you create that ideal schedule it is NOW time to put it onto your website. Really think through this. I have a Summer page that delineates all the programs I am offering and the dates of the classes. I add pictures from the Musikgarten teachers source. I want it to be easy for them to register for the weeks they want.
- When that schedule is set it is time to advertise it. My favorite avenues are:
- My present families – Send them a link to the website and ask them to consider joining my summer programs. I also add a coupon incentive giving them a sizeable discount. These are the families that will make my groups sing and dance because they already know my program and will carry the newbie’s along with their enthusiasm. It’s worth the investment.
- My Summer families – I have a list of families who live in NYC and only partake in my programs in the summer. I will send them a link to my website by March 1. I will also send them a coupon encouraging them to refer me to their friends. I also ask them to include me in any email or Facebook pages they are active on.
- My New families – Families are calling me for spots in Fall classes. Why not introduce them to my programs during the summer? I send them a link to my website and suggest they register now. I send them a coupon where if they join in the Fall, the summer program is discounted.
You can also check out this previous blog post for more marketing ideas!
Preparing for the summer means imagining what you want to teach, creating the ideal schedule, establishing the classes, and then getting the word out on your website and in your community. Just cross your fingers and you are on your way.
Question: What summer program would you like to have? Or what has worked in the past for you when scheduling your summer?