Blog Post: How to market to millenial parents

The Millennial generation has often been hard to define for many marketers and business owners, but it is extremely clear that if you are marketing to the parents of young children, Millennials should not be ignored. The Pew Research Center defines the Millennial generation as those being born from 1981 to 1996, (or currently falling within the age of 22 to 37). In 2016, Millennials accounted for 82% of births in the U.S. In order to best market an early childhood music studio, owners need to know what makes the Millennial generation tick, and what to keep in mind when reaching out to these parents. Here are a few tips for marketing music lessons to Millennial parents: